Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing for GreenChef, driving growth and innovative strategies.
- Company: Join HelloFresh, the world's leading meal kit company with a vibrant culture.
- Benefits: Enjoy 70% off meal boxes, gym membership, private medical insurance, and more.
- Why this job: Shape data-driven strategies and make a real impact in a fast-paced environment.
- Qualifications: Proven success in senior marketing roles, ideally in e-commerce or food industries.
- Other info: Hybrid working policy and a dog-friendly office in London!
The predicted salary is between 43200 - 72000 £ per year.
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we have grown into a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes of exciting recipes and fresh ingredients have built a community of customers seeking delicious, healthy, and sustainable options.
We are seeking an experienced Head of Performance Marketing to join the UK team. As the Head of Performance Marketing for GreenChef in the UK, you will drive growth and success for our brands, GreenChef, with leadership that shapes data-driven strategies, fosters innovation, and empowers a high-performing team. This is a unique opportunity for a strategic, data-driven, and entrepreneurial leader who thrives in a fast-paced and challenging environment.
What You’ll Do
- Drive UK Performance – Fully own the UK Growth marketing P&L for GreenChef; acquisition, reactivation, and referrals.
- Develop & Execute Growth Strategy – Lead the end-to-end growth strategy for GreenChef, developing data-driven strategies that balance brand-building and performance marketing for sustainable and profitable growth.
- Lead & Scale a High-Performing Team – Manage performance marketing teams and local channels, providing strategic direction, mentorship, and support, while nurturing a culture of humility and curiosity.
- Champion Innovation & Growth – Identify and capitalize on emerging marketing channels, trends, and customer insights to drive incremental growth.
- Drive Cross-Functional Impact – Collaborate with Brand, Marketing Analytics, Discounts, Growth Partnerships and Retail Media to create a holistic UK growth strategy that fuels growth across locally owned and centralised channels.
- Discount strategy – Own the GreenChef UK discount strategy, providing strategic guidance on the discount pipeline to balance reducing discount spend with preserving value.
- Conversion Rate Optimization – Advise on conversion rate optimization and ensure a strong testing roadmap, building relationships with local and global stakeholders.
- Drive Local Intent – Align with central marketing teams to adapt global strategies to unlock local growth opportunities, prioritising acquisition, reactivation, and referrals while considering local consumers and business needs.
What You’ll Bring
- Proven track record of success in a senior role, ideally in a D2C business within e-commerce or the food industry. Experience in subscription businesses is a plus.
- Strategic thinker with the ability to develop and execute growth strategies that drive results.
- Experience managing large marketing budgets and delivering against financial targets.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
- Innovative mindset – passion for testing new channels, growth hacks, and data-driven marketing strategies.
- Customer centricity – understand how to leverage customer insight as a springboard for marketing initiatives and growth.
- Hands-on yet strategic – thrives in high-growth, high-accountability environments, with the ability to zoom in and out as needed.
- Executive-level leadership skills – able to influence at the C-suite level and drive cross-functional collaboration, with exceptional communication and interpersonal skills.
- Strong analytical and commercial acumen – excellent analytical skills with a data-driven approach to decision-making.
What We Offer
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Electric vehicle scheme
- Mental health first aiders and an employee assistance programme
- Dog friendly office! (London site only)
- Eye care scheme
- Cycle to work scheme
- Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office 3 days a week. For more details on eligibility and how this applies to the role you’re applying for, please consult with your recruiter.
This position is also eligible for the HelloFresh equity plan.
Head of Performance Marketing - GreenChef in London employer: HelloFresh
Contact Detail:
HelloFresh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing - GreenChef in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in performance marketing. When you get the chance to chat with hiring managers, share specific examples of how you've driven growth in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like GreenChef, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! Apply through StudySmarter to streamline your application process. We’ve got resources and tips to help you stand out, so take advantage of everything we offer to land that dream job!
We think you need these skills to ace Head of Performance Marketing - GreenChef in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in D2C businesses and any relevant achievements in performance marketing. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about GreenChef and how your strategic thinking can contribute to our growth. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: Since this role is all about data-driven strategies, make sure to showcase your analytical skills. Include examples of how you've used data to inform marketing decisions and drive results in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at HelloFresh
✨Know Your Numbers
As the Head of Performance Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of acquisition costs, conversion rates, and ROI calculations. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing growth strategies. Think of specific examples where you balanced brand-building with performance marketing. Highlight any innovative approaches you've taken to capture emerging trends or customer insights.
✨Demonstrate Leadership Skills
This role requires managing a high-performing team, so be prepared to share your leadership philosophy. Discuss how you've mentored teams in the past and fostered a culture of curiosity and humility. Use examples that showcase your ability to influence at the executive level.
✨Align with Company Values
Familiarise yourself with HelloFresh's mission and values, especially around sustainability and customer-centricity. Be ready to explain how your personal values align with theirs and how you can contribute to their goal of changing the way people eat.
