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For Companies At a Glance
- Tasks: Support product marketing campaigns and partnerships to boost customer engagement and awareness.
- Company: Join a leading food brand with a vibrant and creative culture.
- Benefits: Enjoy 70% off meal boxes, gym membership, and private medical insurance.
- Other info: Flexible hybrid working policy and opportunities for career growth.
- Why this job: Be part of a dynamic team making a real impact in the food industry.
- Qualifications: 3-5 years in product marketing with strong communication and organisational skills.
The predicted salary is between 35000 - 45000 £ per year.
As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on increasing Average Order Rate (minimise pause and cancellations), Average Order Value and Product Awareness among existing customers. You will create the go-to-market plan, working closely with Product Development, Design, Marketing and PR to build effective launch strategies, including: setting target audience and objectives, developing compelling creative assets, and launch strategies. This role is very creative, but also requires strong planning and organisational skills. You will be hands-on in this role and enjoy communicating, managing multiple global and local stakeholders, planning and feeling part of a large team.
What You Will Be Doing
- Lead all BAU product marketing campaigns. Liaise with global and local Brand and Growth Marketing Teams on day-to-day campaign management and execution.
- Support the development of strategic product marketing & partnership campaigns, considering factors like the value proposition, target audience, competitive landscape and wider product pipeline.
- Lead editorial content planning of the HelloFresh customer magazine (issued quarterly) and a monthly customer newsletter - both distributed in the box.
- Own and manage CRM channels as an always-on tool to communicate latest product and feature news to active customers.
- Lead creative asset development for big bet product marketing and partnership campaigns.
- Collate and prepare post campaign analyses and build learnings into future campaigns and processes.
- Analyse customer and competitor insights and share key learnings across all relevant global and local stakeholders.
Who You Are
- You have 3-5 years of experience in a Product Marketing role with good understanding of key customer retention channels.
- You have a deep, intuitive understanding of UK culture and what makes a brand feel authentic and relevant. You know what's next before it happens.
- Independent way of working and strong bias for action.
- Great communicator and know how to manage multiple stakeholders.
- You are highly organised and structured in your approach to work.
- Strong ability to work cross-functionally.
- Good creative skills with an eye for compelling creative assets.
- You are passionate about food, ambitious about your career, and ready to make a significant impact on a global brand.
What You Will Get In Return
- 70% off HelloFresh or Green Chef boxes.
- Company pension scheme.
- Gym membership.
- Bupa private medical insurance (including dental & family cover options).
- Mental health first aiders and an employee assistance programme.
- Dog friendly office! (London site only).
- Nursery support scheme.
- Cycle to work scheme.
- Group Life Assurance.
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London.
To be considered for this role, you’ll need to have the independent right to work in the UK, as we're unfortunately unable to provide sponsorship at this time.
Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.
Next steps
Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.
If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.
Junior Product Marketing Manager employer: HelloFresh
Contact Detail:
HelloFresh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for product marketing campaigns. This will demonstrate your passion and understanding of the role.
✨Tip Number 3
Be prepared for interviews by researching the company and its products. Know their target audience and competitors inside out. This will help you tailor your answers and show that you're genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining the team at HelloFresh and ready to make an impact.
We think you need these skills to ace Junior Product Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: As a Junior Product Marketing Manager, creativity is key! Make sure your application reflects your innovative thinking. Use engaging language and showcase any creative projects you've worked on that relate to product marketing.
Tailor Your Application: We want to see how you fit into our team! Customise your CV and cover letter to highlight your experience in product marketing, especially focusing on customer retention and campaign management. Show us why you're the perfect match for this role!
Highlight Your Organisational Skills: This role requires strong planning and organisational skills, so don’t shy away from showcasing these in your application. Mention specific examples of how you've managed multiple projects or stakeholders effectively in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team at StudySmarter!
How to prepare for a job interview at HelloFresh
✨Know Your Product Inside Out
Before the interview, dive deep into HelloFresh's product offerings and marketing strategies. Understand their value propositions and how they resonate with customers. This knowledge will help you articulate your ideas on improving product awareness and retention during the interview.
✨Showcase Your Creative Side
Prepare to discuss your previous experiences in developing creative marketing campaigns. Bring examples of compelling assets you've created or contributed to. Highlight how your creativity can enhance HelloFresh's marketing efforts and engage their target audience effectively.
✨Master Stakeholder Management
Since this role involves liaising with multiple teams, be ready to share your experiences in managing stakeholders. Discuss specific instances where you successfully collaborated across departments, showcasing your communication skills and ability to keep everyone aligned on campaign goals.
✨Be Data-Driven
Familiarise yourself with key metrics related to product marketing, such as Average Order Rate and Average Order Value. Be prepared to discuss how you would analyse customer insights and competitor data to inform future campaigns. This will demonstrate your analytical skills and strategic thinking.