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- Tasks: Lead HelloFresh's UK PR strategy, creating engaging stories and managing media relations.
- Company: Join HelloFresh, a leading meal kit service dedicated to sustainability and innovation in food.
- Benefits: Enjoy 70% off meal boxes, gym membership, private medical insurance, and a dog-friendly office!
- Why this job: Make an impact in a creative role that shapes brand perception and drives sustainability initiatives.
- Qualifications: Strong PR experience in fast-paced environments, excellent communication skills, and a passion for food.
- Other info: Hybrid working policy available; free breakfast in the office and a supportive team culture.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
About The Role: We’re looking for an outstanding Senior PR Manager to manage and grow the HelloFresh UK PR function. Responsible for creating and sustaining earned conversation around HelloFresh, this role will partner with our local and global marketing teams to bring to life our brand strategy across Public Relations and communication channels. This role will ensure we are ambitiously and creatively communicating our purpose, points of difference and reasons to believe across the UK media landscape.
What You Will Be Doing:
- Own and drive UK consumer PR function generating a consistent drum beat of interesting and engaging stories that align to seasonal and cultural calendars.
- Drive talkability, awareness and relevance around HelloFresh in mainstream press, social media and beyond.
- Manage our PR agency to develop strategic communication plans, ensuring they are executed brilliantly, in-line with budget and delivering against campaign KPIs.
- Partner with global consumer PR teams to co-create and drive strategic initiatives in the UK (we are a lead-market).
- Generate and sustain earned and social media conversation around HelloFresh through press office, hitting qualitative and quantitative coverage targets.
- Work with UK brand teams including product marketing, growth and brand campaign teams to amplify key comms campaigns.
- Develop post campaign reports and clearly communicate Public Relations impact on core KPIs alongside key learnings to local marketing team and global PR function.
- Be in charge of Sustainability for HelloFresh UK – finding new and innovative ways to communicate the positive difference HelloFresh makes on food waste.
- Partner with key business spokespeople such as chefs and senior leaders to prepare and guide on any media facing interviews or similar opportunities.
- Support global corporate comms and head of brand on sensitive and strategic corporate comms risks and initiatives.
Who You Are:
- Strong experience in a PR role, agency or client side in a fast moving Public Relations environment preferably in FMCG, food or technology.
- You have a strong vision, are passionate about food and revel in the opportunity to make your mark in HelloFresh’s future.
- Excellent agency management skills; you know how to get the best from an agency and see them as an extension of your team.
- A people-person and natural team player with excellent communications and creative skills.
- Wonderful stakeholder management skills, you’re able to manage and communicate with people of all levels and backgrounds.
- Super organised and detailed-orientated with the skills to manage multiple projects at one time.
- Creative and agile, if you spot an opportunity you like to move fast.
- Ideally you know the UK media landscape inside out and have experience in food, technology, e-commerce.
- Comfortable working to clear KPIs and strong presentation skills.
What You Will Get in Return:
- 70% off HelloFresh or Green Chef boxes.
- Company pension scheme.
- Gym membership.
- Bupa private medical insurance (including dental & family cover options).
- Electric vehicle scheme.
- Mental health first aiders and an employee assistance programme.
- Dog friendly office! (London site only).
- If in the office, enjoy a free breakfast every day.
- Eye care scheme.
- Cycle to work scheme.
- Group Life Assurance.
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London.
Hybrid Working Policy: We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office.
For more details on eligibility and how this applies to the role you’re applying for, please consult with your recruiter.
Next Steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks. You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.
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Head of Public Relations and Media Strategy (Relevant Experience Required) employer: HelloFresh
Contact Detail:
HelloFresh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Public Relations and Media Strategy (Relevant Experience Required)
✨Tip Number 1
Familiarize yourself with HelloFresh's brand values and recent PR campaigns. Understanding their messaging will help you align your ideas with their vision and demonstrate your passion for the brand during discussions.
✨Tip Number 2
Network with professionals in the UK media landscape, especially those who have experience in FMCG or food sectors. Building relationships can provide insights into current trends and may lead to valuable referrals.
✨Tip Number 3
Prepare examples of successful PR campaigns you've managed, particularly those that involved creative storytelling or innovative communication strategies. Be ready to discuss how these experiences can translate to the role at HelloFresh.
✨Tip Number 4
Stay updated on sustainability trends in the food industry. Since this role involves communicating HelloFresh's impact on food waste, showcasing your knowledge in this area can set you apart from other candidates.
We think you need these skills to ace Head of Public Relations and Media Strategy (Relevant Experience Required)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in PR, especially in fast-moving environments like FMCG or technology.
Showcase Your Experience: In your CV and cover letter, emphasize your previous roles in PR, particularly any experience managing agencies or working with media. Provide specific examples of successful campaigns you've led or contributed to that align with HelloFresh's goals.
Highlight Your Skills: Focus on your communication, stakeholder management, and creative skills in your application. Mention any experience you have with sustainability initiatives, as this is a key aspect of the role at HelloFresh.
Personalize Your Application: Address your application to the hiring team at HelloFresh and express your passion for food and the brand. Show that you understand their mission and how you can contribute to their PR strategy in the UK.
How to prepare for a job interview at HelloFresh
✨Showcase Your PR Expertise
Be prepared to discuss your previous experience in PR, especially in fast-paced environments like FMCG or technology. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive HelloFresh's PR function.
✨Understand the UK Media Landscape
Familiarize yourself with the current trends and key players in the UK media landscape. Being able to speak knowledgeably about how to engage with various media outlets will show that you are ready to hit the ground running.
✨Demonstrate Creative Thinking
Prepare examples of how you've creatively approached PR challenges in the past. This role requires innovative communication strategies, so showcasing your ability to think outside the box will be crucial.
✨Prepare for Stakeholder Management
Since this role involves working with various stakeholders, practice articulating how you manage relationships and communicate effectively across different levels. Be ready to share examples of successful collaborations you've led.
