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- Tasks: Lead performance marketing strategies to drive growth for GreenChef in the UK.
- Company: Join HelloFresh, a global leader in meal kits with a focus on quality and sustainability.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while shaping innovative marketing strategies.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
- Other info: Be part of a dynamic team dedicated to changing the way people eat.
The predicted salary is between 43200 - 72000 £ per year.
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we have grown into a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. Our weekly boxes of exciting recipes and fresh ingredients have built a community of customers seeking delicious, healthy, and sustainable options.
The HelloFresh Group now includes our core brand, HelloFresh, as well as Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. We are seeking an experienced Head of Performance Marketing to join the UK team.
As the Head of Performance Marketing for GreenChef in the UK, you will drive growth and success for our brands, GreenChef, with leadership that shapes data-driven strategies, fosters innovation, and empowers a high-performing team. This is a unique opportunity for a strategic, data-driven, and entrepreneurial leader who thrives in a fast-paced and challenging environment.
What You’ll Do
- Drive UK Performance – Fully own the UK Growth marketing P acquisition, reactivation, and referrals.
Head of Performance Marketing - GreenChef employer: HelloFresh
Contact Detail:
HelloFresh Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing - GreenChef
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth at GreenChef.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Head of Performance Marketing - GreenChef
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in driving growth and data-driven strategies, as these are key for us at GreenChef.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've led teams and driven performance in previous positions.
Showcase Your Data Skills: Since this role is all about data-driven strategies, don’t forget to showcase your analytical skills. Mention any tools or methodologies you’ve used to drive marketing success.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at HelloFresh
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on your knowledge of customer acquisition costs, lifetime value, and conversion rates. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about examples that highlight your ability to lead and inspire a team. Prepare to share specific instances where you’ve fostered innovation or empowered your team to achieve their goals.
✨Understand the Brand
Familiarise yourself with GreenChef's mission and values. Be prepared to discuss how your vision aligns with theirs and how you can contribute to their growth. Showing genuine enthusiasm for their brand will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in performance marketing. Think through potential scenarios related to customer reactivation or referral strategies, and be ready to outline your approach to solving these issues effectively.
