Head of Green Chef

We’re looking for a high‑performing Head of Green Chef to lead the UK business. Launched in the UK in 2021, following its successful acquisition in the US, Green Chef is a premium, health‑focused meal kit brand that has shipped over 15 million meals and is ready for its next phase of growth. In this role, you will own the P&L performance and strategic direction of Green Chef UK, working cross‑functionally across Product, Marketing, and Operations to drive growth, profitability, and brand performance. Reporting directly to the UK CEO of HelloFresh, you will play a highly visible role in shaping commercial priorities, influencing strategic decisions, and accelerating the next phase of growth for the brand.

If you’re a decisive, data‑driven and entrepreneurial leader who thrives under pressure and wants genuine ownership – not just the title – this is the role for you.

• Own the UK Business & P&L – Take ownership of the Green Chef UK P&L, driving sustainable revenue growth, improving profitability, and supporting Commercial, Product & Growth Strategy.
• Experience – significant demonstrable experience within high‑growth, consumer‑facing businesses, ideally across D2C, subscription, e‑commerce, or digitally led environments.
• Strategic & Commercial Acumen – Strong ability to define strategy and translate it into execution, balancing growth with profitability and long‑term brand building across product strategy, marketing and operations.
• Entrepreneurial Mindset – Comfortable operating in ambiguity, with a hands‑on approach and a bias for action in fast‑paced environments.
• Executive Influence – Strong communication and stakeholder management skills, with the ability to influence at senior levels and drive cross‑functional alignment.
• Operational Excellence – Experience managing complex operations and identifying key levers to improve efficiency, margins, and customer experience.
• Customer‑Centric Thinking – Deep understanding of customer behaviour and a passion for delivering exceptional customer experiences.
• Data‑Driven Decision Making – Highly analytical, with the ability to use data to inform decisions, prioritise effectively, and challenge assumptions.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

• 70% off HelloFresh or Green Chef boxes
• Company pension scheme
• Gym membership
• Bupa private medical insurance (including dental & family cover options)
• Mental health first aiders and an employee assistance programme
• Dog friendly office!
• Nursery support scheme
• Cycle to work scheme
• Group Life Assurance

The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

You’ll need to have the independent right to work in the UK, as we're unfortunately unable to provide sponsorship at this time.

Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks. You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety‑related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.