At a Glance
- Tasks: Manage influencer marketing channels and create innovative campaigns that drive results.
- Company: Join a fast-growing team at HelloFresh, where collaboration and innovation thrive.
- Benefits: Enjoy 70% off meal boxes, gym membership, private medical insurance, and more!
- Other info: Flexible hybrid working policy and excellent career development support.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in influencer marketing and a passion for growth opportunities are essential.
The predicted salary is between 36000 - 60000 £ per year.
About The Team
This is a unique opportunity for a strategic, growth-focused candidate to take ownership and scale some of our most exciting performance marketing channels across both offline and online platforms. You’ll work in a high-performing, fast-growing team where collaboration and focus are key to achieving our shared growth goals. We foster an engaging and supportive environment where every team member feels valued. You\'ll have the trust and autonomy to manage channel budgets, creating innovative campaigns that drive results. We’re a fast-paced, forward-thinking team, always looking for ways to make an immediate impact, so adaptability and a proactive mindset are essential. At HelloFresh, we are data-driven and performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. It’s this connection between our work and its impact that fuels our passion for growth and innovation within the marketing team.
What You Will Be Doing
- Channel Management: Oversee the end-to-end management of influencer channels for HelloFresh and Green Chef, including planning, execution, and reporting. Develop and implement a comprehensive testing roadmap, and provide detailed performance updates to management on a weekly and monthly basis.
- Partnership Negotiations: Work closely with global and legal teams to secure favourable commercial agreements with top-tier influencers, ensuring mutually beneficial outcomes.
- Campaign Development: Create tailored briefs for large-scale influencer campaigns, driving engagement and brand recognition.
- Growth Strategy: Identify and leverage new growth opportunities within both paid and organic influencer marketing, staying ahead of industry trends and innovations.
- Project Support: Offer ad-hoc support for major cross-channel initiatives, integrating influencer marketing efforts across all platforms.
- Cross-Functional Coordination: Serve as the key point of contact between local and global brand teams to refine messaging for diverse audiences. This includes optimising landing pages, campaign briefs, and overall content strategies.
- Collaborative Innovation: Proactively identify synergies between social channels (e.g., Instagram, YouTube) and propose multi-channel strategies to enhance performance and achieve impactful results.
- Team Leadership: Manage and mentor a marketing specialist, overseeing administrative support tasks and fostering their professional development.
Strategy, Budget Management & Performance
- Contribute to the annual marketing planning and budgeting processes, and assist in the development of a clearly defined influencer marketing strategy.
- Support the marketing strategy by gathering insights through both quantitative and qualitative methods, including market trends, creative analysis, and channel analytics.
- Drive innovation within the testing pipeline to optimise performance KPIs.
Who You Are
- Previous experience and strong track record in Influencer Marketing is required.
- Understanding of operating in a performance marketing role and team.
- Previous experience within sales, business development or partnerships would be advantageous.
- Passion for identifying and unlocking new growth opportunities.
- Previous external/partner communication experience with the ability to build strong rapport with internal and external partners, for example, agencies.
- Highly organised and performance-orientated with the skills to manage multiple live campaigns.
- Extremely smart, analytical, and data-driven, with a background in growth marketing.
- A proactive communicator who can present data and strategies effectively to diverse stakeholders.
- Ready to take ownership, drive impactful results, and thrive in a dynamic, high-performance team.
What You Will Get In Return
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Electric vehicle scheme
- Mental health first aiders and an employee assistance programme
- Dog friendly office! (London site only)
- Nursery support scheme
- Cycle to work scheme
- Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London
Hybrid Working Policy: We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you\'re applying for, please consult with your recruiter.
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.
If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Consumer Services
Growth Influencer Marketing Manager in City of London employer: HelloFresh
HelloFresh is an exceptional employer that prioritises employee growth and well-being, offering a vibrant work culture where collaboration and innovation thrive. With benefits like 70% off meal boxes, comprehensive health insurance, and a dog-friendly office in London, team members enjoy a supportive environment that fosters both personal and professional development. The hybrid working policy further enhances flexibility, making HelloFresh an attractive choice for those seeking meaningful and rewarding employment in the marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Influencer Marketing Manager in City of London
✨Tip Number 1
Get to know the company inside out! Research HelloFresh and Green Chef, their values, and their marketing strategies. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to influencer marketing and growth strategies. Use real examples from your past experiences to demonstrate how you can drive results and adapt in a fast-paced environment.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and keen to join the team!
We think you need these skills to ace Growth Influencer Marketing Manager in City of London
Some tips for your application 🫡
Show Your Passion for Growth:When you're writing your application, let your enthusiasm for growth marketing shine through! Share specific examples of how you've driven results in previous roles and how you plan to bring that energy to our team.
Tailor Your Application:Make sure to customise your application to highlight your experience in influencer marketing. Use keywords from the job description to show us that you understand what we're looking for and how you fit into our vision.
Be Data-Driven:Since we’re all about performance, include any relevant metrics or data that showcase your achievements. Whether it’s campaign success rates or growth percentages, numbers speak volumes and will catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people and shows us you’re serious about joining our dynamic team!
How to prepare for a job interview at HelloFresh
✨Know Your Influencer Marketing
Make sure you brush up on the latest trends and strategies in influencer marketing. Be ready to discuss your previous experiences and how they relate to the role. Highlight specific campaigns you've managed and the results they achieved.
✨Showcase Your Analytical Skills
Since this role is data-driven, come prepared with examples of how you've used analytics to drive performance. Discuss any tools or methods you've employed to measure campaign success and how you’ve adapted strategies based on data insights.
✨Demonstrate Your Collaborative Spirit
This position requires cross-functional coordination, so be ready to share examples of how you've successfully worked with different teams. Emphasise your communication skills and how you build rapport with both internal and external partners.
✨Be Proactive and Innovative
Prepare to discuss how you identify growth opportunities and propose innovative solutions. Think of examples where you've taken initiative in past roles, especially in fast-paced environments, and how that led to successful outcomes.
