At a Glance
- Tasks: Support product marketing campaigns and partnerships to boost customer engagement and awareness.
- Company: Join a dynamic team at HelloFresh, a leading food delivery service.
- Benefits: Enjoy 70% off meal boxes, gym membership, and private health insurance.
- Other info: Flexible hybrid working policy and a dog-friendly office in London.
- Why this job: Be creative and make a real impact on a global brand in the food industry.
- Qualifications: 3-5 years in product marketing with strong communication and organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
About the role: As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on increasing Average Order Rate, Average Order Value, and Product Awareness among existing customers. You will create the go‑to‑market plan, working closely with Product Development, Design, Marketing and PR to build effective launch strategies, including setting target audience, objectives, developing creative assets, and launch strategies. This role is very creative, but also requires strong planning and organisational skills and the ability to communicate and manage multiple global and local stakeholders.
What you will be doing:
- Lead all BAU product marketing campaigns and liaise with global and local Brand and Growth Marketing Teams on day‑to‑day campaign management and execution.
- Support the development of strategic product marketing and partnership campaigns, considering the value proposition, target audience, competitive landscape and wider product pipeline.
- Lead editorial content planning of the HelloFresh customer magazine (issued quarterly) and a monthly customer newsletter – both distributed in the box.
- Own and manage CRM channels as an always‑on tool to communicate latest product and feature news to active customers.
- Lead creative asset development for big‑bet product marketing and partnership campaigns.
- Collate and prepare post‑campaign analyses and build learnings into future campaigns and processes.
- Analyse customer and competitor insights and share key learnings across all relevant global and local stakeholders.
Who you are:
- 3‑5 years of experience in a Product Marketing role with a strong understanding of key customer retention channels.
- Deep, intuitive understanding of UK culture and what makes a brand feel authentic and relevant.
- Independent working style with a strong bias for action.
- Excellent communicator able to manage multiple stakeholders.
- Highly organised and structured in your approach to work.
- Strong ability to work cross‑functionally.
- Good creative skills and an eye for compelling creative assets.
- Passionate about food, ambitious about your career, and ready to make a significant impact on a global brand.
What you will get in return:
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Mental health first aiders and an employee assistance programme
- Dog friendly office! (London site only)
- Nursery support scheme
- Cycle to work scheme
- Group life assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London.
Eligibility: You must have the independent right to work in the UK. We do not provide sponsorship.
Hybrid Working Policy: We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office.
Health and safety responsibilities: You are required to cooperate with HelloFresh in all health and safety matters, take reasonable care for your own health and safety as well as others, report incidents immediately, and raise health and safety concerns to your line manager. Successful candidates will undergo Disclosure and Barring Service checks.
Junior Product Marketing Manager in City of Westminster employer: HelloFresh
HelloFresh is an exceptional employer that fosters a vibrant and creative work culture, particularly for the Junior Product Marketing Manager role based in London. With a strong emphasis on employee well-being, we offer generous benefits such as 70% off meal boxes, private medical insurance, and a dog-friendly office environment. Our commitment to professional growth is evident through our hybrid working policy and opportunities for cross-functional collaboration, making it an ideal place for passionate individuals eager to make a significant impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Product Marketing Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HelloFresh and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HelloFresh are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HelloFresh on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HelloFresh. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior Product Marketing Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HelloFresh. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HelloFresh:Show us that you’ve done your homework! In your application, briefly mention what you admire about HelloFresh’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HelloFresh
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HelloFresh will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HelloFresh, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
