At a Glance
- Tasks: Support product marketing campaigns and partnerships to boost customer engagement and awareness.
- Company: Join a dynamic team at HelloFresh, a leading food delivery service.
- Benefits: Enjoy 70% off meal boxes, gym membership, and private health insurance.
- Other info: Flexible hybrid working policy and a dog-friendly office in London.
- Why this job: Be creative and make a real impact on a global brand in the food industry.
- Qualifications: 3-5 years in product marketing with strong communication and organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
About the role: As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on increasing Average Order Rate, Average Order Value, and Product Awareness among existing customers. You will create the go‑to‑market plan, working closely with Product Development, Design, Marketing and PR to build effective launch strategies, including setting target audience, objectives, developing creative assets, and launch strategies. This role is very creative, but also requires strong planning and organisational skills and the ability to communicate and manage multiple global and local stakeholders.
What you will be doing:
- Lead all BAU product marketing campaigns and liaise with global and local Brand and Growth Marketing Teams on day‑to‑day campaign management and execution.
- Support the development of strategic product marketing and partnership campaigns, considering the value proposition, target audience, competitive landscape and wider product pipeline.
- Lead editorial content planning of the HelloFresh customer magazine (issued quarterly) and a monthly customer newsletter – both distributed in the box.
- Own and manage CRM channels as an always‑on tool to communicate latest product and feature news to active customers.
- Lead creative asset development for big‑bet product marketing and partnership campaigns.
- Collate and prepare post‑campaign analyses and build learnings into future campaigns and processes.
- Analyse customer and competitor insights and share key learnings across all relevant global and local stakeholders.
Who you are:
- 3‑5 years of experience in a Product Marketing role with a strong understanding of key customer retention channels.
- Deep, intuitive understanding of UK culture and what makes a brand feel authentic and relevant.
- Independent working style with a strong bias for action.
- Excellent communicator able to manage multiple stakeholders.
- Highly organised and structured in your approach to work.
- Strong ability to work cross‑functionally.
- Good creative skills and an eye for compelling creative assets.
- Passionate about food, ambitious about your career, and ready to make a significant impact on a global brand.
What you will get in return:
- 70% off HelloFresh or Green Chef boxes
- Company pension scheme
- Gym membership
- Bupa private medical insurance (including dental & family cover options)
- Mental health first aiders and an employee assistance programme
- Dog friendly office! (London site only)
- Nursery support scheme
- Cycle to work scheme
- Group life assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London.
Eligibility: You must have the independent right to work in the UK. We do not provide sponsorship.
Hybrid Working Policy: We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office.
Health and safety responsibilities: You are required to cooperate with HelloFresh in all health and safety matters, take reasonable care for your own health and safety as well as others, report incidents immediately, and raise health and safety concerns to your line manager. Successful candidates will undergo Disclosure and Barring Service checks.
Junior Product Marketing Manager in City of Westminster employer: HelloFresh
HelloFresh is an exceptional employer that fosters a vibrant and creative work culture, particularly for the Junior Product Marketing Manager role based in London. With a strong emphasis on employee well-being, we offer generous benefits such as 70% off meal boxes, private medical insurance, and a dog-friendly office environment. Our commitment to professional growth is evident through our hybrid working policy and opportunities for cross-functional collaboration, making it an ideal place for passionate individuals eager to make a significant impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Product Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to show your passion for food and marketing! Think about how you can contribute to their goals and be ready to share your ideas.
✨Tip Number 3
Practice your pitch! You’ll need to communicate effectively with multiple stakeholders, so make sure you can clearly articulate your experience and how it aligns with the role. We suggest doing mock interviews with friends or mentors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Junior Product Marketing Manager in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Junior Product Marketing Manager role. Highlight your relevant experience in product marketing and showcase how your skills align with our needs at StudySmarter.
Show Off Your Creativity:Since this role is all about creativity, don’t be shy! Include examples of past campaigns or projects where you’ve made a significant impact. We want to see your creative flair and how you can bring that to our team.
Be Organised and Structured:Demonstrate your planning and organisational skills in your application. Use clear headings and bullet points to make your CV easy to read. We appreciate a well-structured application that reflects your ability to manage multiple stakeholders.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at HelloFresh
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand HelloFresh's product offerings and marketing strategies. Familiarise yourself with their recent campaigns and think about how you could contribute to increasing Average Order Rate and Average Order Value.
✨Showcase Your Creative Side
Since this role is creative, come prepared with examples of past marketing campaigns you've worked on. Bring along any creative assets you've developed and be ready to discuss your thought process behind them. This will demonstrate your ability to create compelling content.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage multiple stakeholders. Think of specific examples where you've successfully communicated and collaborated with different teams. Highlight your organisational skills and how you keep everyone aligned on project goals.
✨Demonstrate Your Passion for Food
As a Junior Product Marketing Manager, a genuine passion for food can set you apart. Share your thoughts on current food trends or brands that inspire you. This will show your enthusiasm for the industry and how it aligns with HelloFresh's mission.
