At a Glance
- Tasks: Lead creative testing and turn data into impactful content for HelloFresh and Green Chef.
- Company: Join a dynamic marketing team at a leading food subscription brand.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment focused on experimentation and continuous learning.
- Why this job: Shape the future of content strategy with innovative tools and a strong brand presence.
- Qualifications: Experience in D2C marketing, especially on Meta, with a flair for creativity.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Content Strategist to join our UK Marketing team, working across HelloFresh and Green Chef. Someone who is a Meta-native thinker and can turn insights into creatives that drive purchase, while harnessing the power of a strong brand. We are looking for a leader, able to build a rigorous testing engine and can lead end-to-end delivery across internal teams and external partners. The best will champion speed: testing, learning and compounding wins over time. Our next phase of growth is built on Meta; if you want to go deep and build a best-in-class creative function from the ground up at a category-defining brand, this is for you.
What you'll do
- Own Meta Creative Experimentation - Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef.
- Turn Data into Creative Direction - Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
- Obsess Over the Customer - Mine reviews, interviews and external sources (like Reddit) to build deep audience understanding; define problems, personas and angles that sharpen the strategic brief.
- Influencer Marketing - Talent sourcing, briefing and execution; ensuring content is designed to drive performance for both organic and paid audiences.
- Build & Manage Creative Production - Manage and grow our freelance community (and potentially in-house) of designers, videographers and agency partners; set a high bar for every deliverable.
- Run the End-to-End Testing Cycle - Own the operational machine: brief produce analyse document. Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
- Lead with AI and Creative Tech - Use AI to ideate and iterate in hours, not days; build scalable creative workflows and operate fluently across creative tools.
- Drive Cross-Functional Impact - Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.
What you'll bring
- Proven D2C background with deep Meta expertise - understand Meta account structures, campaign architecture and testing best practices, from a senior role in e-commerce, food or subscription businesses.
- Champion excellent execution - Bring a strong eye for copy and design, and be a champion of our tone of voice - challenging executions and briefs where needed to ensure consistency.
- Creative and messaging craft - distills complex insight into a single, clear idea; writes and evaluates briefs and concepts with precision and a strong instinct for what drives conversion.
- Performance data fluency - confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions.
- Creative production experience - has managed freelancers, videographers and agency rosters to a high standard, with clear briefing, quality control and delivery discipline.
- AI-fluent operator - harnesses AI tools to accelerate ideation and production; proficient across nano-banana, MagicBrief, Superads, Celtra, Smartly, Figma, Canva and Adobe.
- Systems thinker - builds rigour and process around experimentation; thinks in disciplines, not single campaigns, and creates structure that compounds results over time.
- Strong commercial acumen - comfortable working against acquisition targets and contributing to P&L conversations with evidence-based recommendations.
Compliance and safety: You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager. As part of our commitment to maintaining a safe and secure environment, we will process Disclosure and Barring Service (DBS) checks to the successful individual. Failure to disclose relevant information at application or throughout the process could affect your employment with the company.
Content Strategist in City of Westminster employer: HelloFresh
At HelloFresh, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Content Strategist in our UK Marketing team, you'll have the opportunity to lead creative experimentation and drive impactful strategies for two leading brands, HelloFresh and Green Chef. We offer a collaborative environment that champions personal growth, embraces cutting-edge technology, and values your insights, ensuring you can thrive while making a meaningful impact in the food subscription industry.
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HelloFresh and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HelloFresh are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HelloFresh on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HelloFresh. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Strategist in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HelloFresh. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HelloFresh:Show us that you’ve done your homework! In your application, briefly mention what you admire about HelloFresh’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HelloFresh
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HelloFresh will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HelloFresh, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
