Senior Product Marketing Manager, EMEA

Title: Senior Product Marketing Manager, EMEA

Location: London Office (Hybrid – 3 days in office)

Who we are:

Imagine what even the world’s finest organisations could achieve if all their employees were coached to be their absolute best. At EZRA, we’re on a mission to do just that. We believe through coaching people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.

We are the fastest growing global coaching company, supporting some of the world’s leading companies like Coca Cola and Spotify. If all of this resonates, EZRA just might be the place for you. A key success factor for EZRA is providing powerful content and messaging at events to educate our audiences and inspire action. This is where you come in.

This is a high-impact role that requires a strategic thinker, excellent communicator, and experienced PMM. If you’re passionate about connecting products with customers and driving business results, we’d love to have you on our team.

The role:

EZRA is looking to hire a Senior Product Marketing Manager, EMEA to focus on product expansion across key growth customers and supporting sales to drive pipeline growth in EMEA. This role will report to the VP, Marketing EMEA and will partner closely with our Brand, Solutions, Propositions & Strategy, Sales, and RevOps teams.

What you’ll do:

1. Understanding the customer: Build a deep understanding of our target customers and buyers, ensuring the right product is marketed to the right buyer.
2. Gain customer insights: Gather qualitative and quantitative data – market trends, internal reporting, customer feedback, and more – to inform account expansion strategy.
3. Support sales execution: Proactively partner with the Sales team on key deals to ensure they are armed with the collateral, competitor intelligence, and product knowledge necessary to win. Deep dive into deals from a marketer’s viewpoint to uncover ways marketing can help position EZRA’s products throughout the sales cycle.
4. Regional campaigns: Collaborate with Regional Marketing Director, EMEA to create and execute campaigns that focus on embedding and expanding EZRA’s product portfolio. Measure and report on the business impact of these campaigns.
5. Regional collateral: Work closely with the Solutions and Sales teams to develop and deliver engaging collateral for new and existing products. Maintain the sales collateral database to ensure all collateral is current, relevant, and impactful.
6. Help us pivot and win: Conduct ongoing competitive and market research to support go-to-market efforts: Win/Loss Calls, Surveys, Discovery Calls, Visits, and Renewals.
7. Support our global GTM: Support product launches by collaborating with the Proposition & Strategy and Brand team, building capacity for internal teams, and creating materials that build demand from prospects and customers.
8. Influence others: Work closely with Proposition & Strategy and Sales Leadership to deliver talk tracks about market trends and intent data.

What you’ll bring to this role:

1. 8-10 years experience in product marketing, with at least 3 years in a senior PMM role.
2. Strong understanding of the product lifecycle and customer journey.
3. Exceptional communication, presentation and storytelling skills.
4. Ability to gather and interpret data from various sources to provide actionable insights and recommendations for account expansion across product portfolio.
5. Proven experience in creating persuasive and visually appealing marketing collateral and decks.
6. Successful track record in leading product launches, from strategy to execution.
7. A deep understanding of sales, in addition to revenue tools such as Salesforce. While you won’t be selling, you’ll need to think like both a buyer and a seller to proactively support the sales team.
8. Ability to manage competing priorities.
9. Demonstrated ability to get things done under minimal supervision and drive results across cross-functional teams.
10. Thrives in a ‘team-first’ environment.

What we offer:

1. Your own world class coach.
2. Regular team social events.
3. Flexible working hours.
4. Contribution to a wellbeing app (think meditation, fitness, sleep).
5. A weekly wellbeing hour and much more.
6. Competitive benefit package.

We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.

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