At a Glance
- Tasks: Create engaging social media content and manage campaigns to support our growth.
- Company: Join Hello Vet, a mission-driven startup reinventing veterinary care.
- Benefits: Competitive salary, equity, private medical insurance, and a dog-friendly office.
- Other info: Dynamic startup culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced environment while working with a passionate team.
- Qualifications: 1-5 years of content creation experience and strong copywriting skills.
The predicted salary is between 30000 - 40000 £ per year.
Type of Role: Permanent, full time contract
Location: London Fields HQ
Team: Growth Team
Working style: In person
At Hello Vet, we’re on a mission to reinvent veterinary care for pets and the people who love them. After our collective decades in the industry, we saw first‑hand the challenges faced by pets, clients, and veterinary professionals - ultimately concluding that through intentional design and innovations in technology, we could create a better experience for everyone. It’s been just short of two years since we opened, and we’ve been blown away by the amazing response from both clients and clinic professionals. We're a well‑funded business, backed by investors who take a long term approach to growth, and 17 vets have put their savings behind our team's experience and vision. We care about building the kind of workplace we’ve always wanted to be part of. Our belief is simple: if we create the best place for our team to work, we’ll also create the best place for pets to receive care. If you're passionate about this too, come join us and help us scale across the UK.
The role: We’re looking for a Social Media and Content Marketing Associate with a strong focus on paid as well as organic content creation, social media management & CRM to support our ambitious growth plans. You’ll be part of our HQ Marketing team, currently consisting of 4 people (5 with you!). This is an ideal role for someone who loves content creation & storytelling, who is a hands‑on ‘doer’ and who wants to challenge themselves in a fast‑paced environment and join a passionate, driven and fun team.
Key responsibilities:
- Organic social media content & management: Plan, create and schedule engaging organic social content across platforms (Instagram, Facebook, LinkedIn, TikTok) in line with content calendar. Manage day‑to‑day engagement by responding to comments, messages and local conversations in a timely, thoughtful manner. Liaise with clinical teams to bring to life patient stories, educational pieces & seasonal promotions. Support new clinic rollouts and help us create maximum local buzz. Liaise with influencers where applicable.
- Content creation for paid acquisition: Support the production of varied paid ad creatives across formats (video and static) in partnership with our Content Marketing Manager. Shoot high‑quality thumb‑stopping footage as well as edit creative assets based on briefs. Adapt and repurpose existing content into fresh assets, ensuring outputs are platform‑appropriate, on‑brand and delivered at pace.
- CRM & Retention: Work closely with our Performance Marketing Lead to build customer‑centric email marketing and deliver monthly newsletters that keep clients engaged, informed and connected to the brand. Build and optimise automated customer campaigns for key client segments to grow client lifetime value, encourage greater use of services, reduce client churn and continually improve retention performance.
- Copywriting & SEO support: Bring to life our tone of voice through engaging copywriting across marketing touch points. Write SEO‑focused website and blog content based on briefs from our SEO agency, producing clear, engaging copy that helps improve search visibility while reflecting the brand’s tone of voice. Assist with copywriting for other marketing initiatives, website, and promotional materials.
- Employer Brand: Support the development of our employer brand strategy to help attract top veterinary talent, positioning the business as a standout place to work as we scale into new clinics. Own our LinkedIn presence and employer brand content, creating consistent, high‑quality storytelling that increases visibility, credibility and engagement with vets, nurses and other clinical professionals. Support talent attraction campaigns through targeted hiring adverts, industry press activity, careers events and trade shows, ensuring every touchpoint helps generate strong candidate interest and hiring outcomes.
- Strategic contribution: Join team‑wide strategy sessions to brainstorm, align, and map how channels interact, while bringing new ideas for growth, conversion, and building the UK’s most trusted vet brand.
- Ad hoc support: Ad hoc startup tasks, admin and organisation to get things moving along.
What We’re Looking For:
- 1‑5 years experience as a content creator ideally in a consumer or local brand environment, spanning paid & organic social media.
- Proven ability to create engaging content for social platforms including Instagram, TikTok, Facebook & LinkedIn (please provide content examples to showcase your storytelling and technical skills below).
- Strong copywriting skills, with the ability to write clear, warm and engaging content.
- Understanding of email marketing and CRM, with experience creating newsletters.
- Earning trust of others, sincerely open‑minded, valuing togetherness and curiosity.
- Highly organised and able to project manage tasks reliably.
- Strong doer, executor. Outstanding drive to results.
- Ability to make things happen and a strong sense of ownership.
- Enthusiastic team player who loves working collaboratively and builds positive relationships.
- Kind, compassionate, caring. Consistently able to deliver on commitments reliably.
- Operates with urgency and pace without neglecting quality.
- Comfortable with ambiguity & calm under pressure in a fast‑moving startup environment.
- Growth mindset. Flexible and willing to support occasional events or weekend activity when needed.
- Right to work in the UK.
What We Offer:
- Competitive salary & equity
- Private Medical Insurance
- Salary sacrifice pension scheme
- Cycle to work scheme
- A dynamic, high‑growth startup environment where your work makes a real impact
- Opportunities to grow with the company as we expand across London and beyond
- Being part of a people (and animal)-first culture
- Dog‑friendly London Fields office
- Regular company social events
- A purpose‑driven, secure & well‑funded (growing!) business
Social Media and Content Marketing Associate employer: Hello Vet
At Hello Vet, we pride ourselves on being a people and animal-first company, dedicated to creating a supportive and dynamic workplace in the heart of London Fields. Our culture fosters collaboration and creativity, offering employees the chance to grow alongside our ambitious expansion plans while making a meaningful impact in veterinary care. With competitive salaries, private medical insurance, and a dog-friendly office, we ensure that our team thrives both personally and professionally in a fun and engaging environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Marketing Associate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hello Vet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hello Vet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hello Vet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hello Vet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Content Marketing Associate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hello Vet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hello Vet:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hello Vet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hello Vet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hello Vet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hello Vet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
