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- Tasks: Drive award entries from start to finish, boosting pipeline and conversion.
- Company: Join a dynamic team at Hello Partner, leaders in performance marketing awards.
- Benefits: Enjoy 24 days holiday, health cash plan, and hybrid working options.
- Other info: Collaborative environment with fun team socials and career development opportunities.
- Why this job: Make a real impact by growing award entries and driving revenue.
- Qualifications: Experience in marketing or CRM, with a knack for data-driven decisions.
The predicted salary is between 40000 - 50000 £ per year.
This role is about growing our awards through pipeline and conversion. You'll own the full journey - from someone first downloading the Entry Kit, through to submitting an entry, potentially getting shortlisted, and booking a seat or table at the ceremony. You won't be measured on activity. What matters is outcomes: how the pipeline grows, how well it converts, and the revenue it delivers.
Awards are central to Hello Partner (we run the Performance Marketing Awards, Influencer Marketing Awards and global variants). When they're working well, they generate high-margin revenue, attract the best brands and agencies, and strengthen our position in the market. The opportunity here is to take what already exists and build a conversion engine that consistently drives entries and turns that momentum into real, repeatable revenue.
What you'll own:
- Entry pipeline growth
- Build and manage targeted prospect lists
- Work closely with marketing to shape campaigns
- Continuously test and optimise messaging, targeting and conversion
- Funnel conversion
- Own email workflows in HubSpot - timing, messaging and CTAs
- Improve entry and shortlist-to-attendance conversion
- Reduce drop-off across the funnel
- Shortlist conversion
- Convert shortlisted entrants into attendees
- Manage structured follow-up for non-responders
- Apply light-touch, high-impact human intervention where it counts
- Self-serve (ecommerce-led)
- Improve urgency, pricing and deadlines
- Reduce reliance on sales
- Implement AICRM & reporting
- Own pipeline tracking in HubSpot
- Build reporting and lead scoring
- Continuously improve funnel performance
How you'll work:
You'll report to our Marketing Lead and collaborate across awards, sales and product. Day-to-day that means working with Awards Managers on priorities and targets, partnering with sales on high-value opportunities, and working alongside our Head of Design & AI to improve conversion and user experience.
In your first 6–12 months, you will have:
- Built a clear, measurable awards pipeline
- Increased entries and Entry Kit downloads
- Improved shortlist-to-attendance conversion
- Introduced structured nurture journeys
- Delivered measurable revenue growth
What we're looking for:
- Background in marketing, growth, CRM or commercial roles
- Strong understanding of funnels and conversion
- Confident using HubSpot or similar CRM tools
- Able to turn data into clear, practical actions
- Experience in events, media or B2B is a bonus
- Exposure to self-serve or product-led growth is helpful
This role is not a fit if you prefer traditional sales, focus on activity over outcomes, or avoid data and accountability.
What you'll get:
- 24 days holiday + bank holidays, rising with length of service
- Company pension
- Health cash plan
- Cycle to work scheme
- Training budget to support your development
- Hybrid working - 3 days in our Bristol office, 2 from home
- Weekly fruit, regular cake days, early Friday finish and team socials - we're a close-knit team that enjoys spending time together
To apply:
Please provide a brief covering letter with your salary expectations. If you enjoy turning ideas into results and want to play a key role in scaling a portfolio of industry-leading awards, we'd love to hear from you.
Pipeline & Conversion Manager (Awards) in West Bromwich employer: Hello Partner
Contact Detail:
Hello Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pipeline & Conversion Manager (Awards) in West Bromwich
✨Tip Number 1
Get to know the company inside out! Research their awards, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for interviews by practising common questions and thinking about how your experience aligns with their goals. Be ready to discuss how you can drive pipeline growth and improve conversion rates.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Pipeline & Conversion Manager (Awards) in West Bromwich
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your relevant experience and how it aligns with the role. Keep it concise, but don’t shy away from showing your personality – we want to see the real you!
Showcase Your Data Skills: Since this role is all about outcomes, make sure to mention any experience you have with data analysis and conversion metrics. We love candidates who can turn numbers into actionable insights, so don’t hold back!
Tailor Your Application: Take a moment to tailor your application to our specific needs. Mention how your background in marketing or CRM can help us grow our awards pipeline. A personalised touch goes a long way in making your application stand out!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Hello Partner
✨Know Your Pipeline Inside Out
Before the interview, make sure you understand the entire pipeline process for awards. Familiarise yourself with how entries are generated, converted, and the importance of each stage. This will help you speak confidently about how you can improve these processes.
✨Showcase Your Data Skills
Since this role is all about outcomes, be prepared to discuss how you've used data in previous roles to drive results. Bring examples of how you've optimised funnels or improved conversion rates, and be ready to explain your thought process behind those decisions.
✨Collaborative Spirit is Key
This position requires working closely with various teams. Highlight your experience in cross-functional collaboration, especially with marketing and sales. Share specific instances where teamwork led to successful outcomes, as this will demonstrate your ability to fit into their culture.
✨Be Ready to Discuss HubSpot
As HubSpot is a crucial tool for this role, brush up on your knowledge of it. If you have experience using HubSpot or similar CRM tools, prepare to discuss how you've leveraged them to manage pipelines and track performance. If not, show your eagerness to learn and adapt quickly.