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- Tasks: Lead social media strategy and drive engagement across platforms like Instagram, Facebook, and YouTube.
- Company: HELLO! Magazine, a vibrant lifestyle and celebrity publication.
- Benefits: 25 days annual leave, private medical scheme, and fun media company perks.
- Why this job: Be at the forefront of digital growth and creativity in a dynamic media environment.
- Qualifications: Experience in social media strategy and a passion for storytelling.
- Other info: Join a collaborative team and make an impact on a global audience.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Social Media Lead role at HELLO! Magazine.
Location: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH
Contract: Fixed-term cover
HELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms â including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and dataâdriven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!'s content.
To apply, please send us your CV and a cover letter.
Key Responsibilities- Lead dayâtoâday management, posting, and scheduling across all HELLO! social channels, ensuring platformâspecific tone and optimisation.
- Oversee and develop a small, highâperforming social team, providing daily direction and creative input.
- Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
- Create and execute platformâspecific content strategies to boost reach, followers and community interaction.
- Ensure social content aligns with editorial priorities, commercial goals, and brand values.
- Monitor realâtime trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
- Use social analytics and scheduling tools â particularly Dash Hudson and Echobox â to optimise performance and reporting.
- Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
- Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
- Continuously analyse social data to inform best practices, testing, and innovation.
- Proven experience leading social strategy and execution for a major media brand or publisher.
- Demonstrable success meeting or exceeding social revenue and engagement targets.
- Expert understanding of Snapchat, YouTube and Facebook monetisation models.
- Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
- Highly creative with a strong sense of storytelling and audience insight.
- Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
- Confident decisionâmaker under pressure with a reactive, newsroom mindset.
- Collaborative, proactive, and passionate about digital growth and innovation.
Experience is key but a relevant degree or journalism qualification is desirable.
Key KPIs- Platformâspecific audience growth and engagement metrics.
- Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
- Traffic referral to HELLO! site.
- Community growth and interaction across all social brands.
- Response time and performance during major breaking news events.
- 25 days annual leave per year (for fullâtime employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6Ă salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
MISSION STATEMENT: To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.
HELLO! is a marketâleading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988. Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website. HELLO! is part of the HOLA group, who launched ÂĄHOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio SĂĄnchez GĂłmez and Mercedes Junco CalderĂłn launched the publication with the aim of adding some sparkle to their readers' lives. Always positive, ÂĄHOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism â always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain. With offices in London, New York and Toronto, HELLO! Magazine is now a 24âhour global website, with unique user experiences in our three main audience territories of the UK, US and Canada. Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.
Social Media Lead in London employer: HELLO! Magazine
Contact Detail:
HELLO! Magazine Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Social Media Lead in London
âšTip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and strategy youâd bring to HELLO!. Show us how you engage with your audience and keep up with trends.
âšTip Number 2
Network like a pro! Connect with current or former employees of HELLO! on LinkedIn. A friendly chat can give you insider info about the company culture and what they really value in a Social Media Lead.
âšTip Number 3
Prepare for the unexpected! In the fast-paced world of social media, being reactive is key. Think of examples where you've successfully managed breaking news or trends, and be ready to share them during your interview.
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the HELLO! team!
We think you need these skills to ace Social Media Lead in London
Some tips for your application đ«Ą
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in social media strategy and execution, especially any successes you've had with audience growth and engagement.
Tailor Your Cover Letter: Don't just send a generic cover letter. Show us why you're the perfect fit for the Social Media Lead role at HELLO! Magazine by aligning your skills and experiences with our mission and values.
Showcase Your Creativity: As a creative role, we want to see your flair! Include examples of past campaigns or content strategies that demonstrate your innovative thinking and storytelling abilities.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at HELLO! Magazine
âšKnow Your Platforms
Before the interview, make sure youâre well-versed in the latest trends and features of Instagram, Facebook, X, YouTube, and Snapchat. Be ready to discuss how you would leverage these platforms to drive engagement and revenue for HELLO! Magazine.
âšShowcase Your Creativity
Prepare examples of past campaigns or content strategies you've developed that led to significant audience growth or engagement. Highlight your storytelling skills and how they align with HELLO!'s positive and celebratory brand values.
âšData-Driven Mindset
Familiarise yourself with social analytics tools like Dash Hudson and Echobox. Be prepared to discuss how youâve used data to inform your strategies and improve performance in previous roles. This will show that you can back up your creative ideas with solid metrics.
âšCollaborative Spirit
HELLO! values teamwork, so be ready to share experiences where you successfully collaborated with editorial, video, or commercial teams. Emphasise your proactive approach and how you can contribute to a vibrant social team.
