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For Companies At a Glance
- Tasks: Lead and create engaging social media content, focusing on video production and strategy.
- Company: Join HELLO Fashion, a vibrant lifestyle and celebrity publication with a positive culture.
- Benefits: Enjoy 25 days annual leave, private medical scheme, and a fun work environment.
- Why this job: Be at the forefront of fashion media, influencing audiences with your creative vision.
- Qualifications: 5+ years in social media or video production, with strong editorial and creative skills.
- Other info: Collaborate with diverse teams and grow your career in a dynamic, global company.
The predicted salary is between 36000 - 60000 £ per year.
Your mission
We are looking for a highly organised, creatively ambitious Social Media & Content Manager to take full ownership of our social channels, with a strong emphasis on elevating and increasing our video output. You will execute the social strategy set by the Growth Manager and lead the planning, production, optimisation, and publication of all content across platforms. This role demands a leader with proven social videography content experience, strong fashion/editorial sensibilities, and the ability to use video as a primary growth engine.
Key Responsibilities
- Content & Social Ownership
- Lead the creative execution of all social content, ensuring alignment with business goals, seasonal campaigns, editorial priorities, and brand identity.
- Partner closely with the Growth Manager to translate channel strategy into actionable content and video plans that respond to performance insights.
- Oversee daily channel operations, including editing (stills + video), caption writing, scheduling, and publishing.
- Video Production & Series Ownership (Core Focus)
- Shoot high-quality video content using both smartphone and camera, with a strong understanding of framing, lighting, and audio.
- Demonstrated success in using short-form video to grow fashion/editorial social channels.
- Own and manage recurring social video franchises from ideation and storyboarding to talent coordination, shoot execution, and final delivery.
- Own and manage relationships with editors and commercial partners to ensure content is compelling, brand-aligned, and optimised for audience engagement.
- Create fast-paced, hook-driven videos tailored to platform behaviour and storytelling trends.
- Deep understanding of platform-specific video styles, algorithms, formats, and best practices (Reels, TikTok, Shorts).
- Creative & Editorial Leadership
- Lead regular ideation sessions and editorial planning, transforming creative concepts into actionable production plans.
- Ensure every piece of content (editorial or commercial) meets brand tone, visual standards, and audience expectations.
- Own social analytics alongside the Growth Manager, with confidence in reporting and interpreting weekly KPIs and ad-hoc performance insights.
- Cross-Channel Planning & Coordination
- Build and maintain a comprehensive content calendar that integrates video series, product drops, commercial initiatives, and editorial storytelling.
- Coordinate across editorial, design, video, talent, and commercial teams to ensure smooth workflows and timely delivery.
- Asset Management & Visual Standards
- Source, organise, and maintain visual assets (imagery, clips, graphics), ensuring everything is high-quality and rights-cleared.
- Partner with designers and external contributors to uphold visual consistency and elevate aesthetic standards.
- Strong understanding of audio trends, rights management, and platform music policies.
- Channel Performance & Optimisation
- Optimise content for engagement, retention, and conversion across all social platforms and newsletters.
- Monitor video performance and audience feedback to proactively refine future content and improve results.
Your profile
- A proactive self-starter with exceptional organisation, detail orientation, and ability to manage multiple projects simultaneously, as well as data comfortable and driven.
- Confident collaborative skills with experience working across creative, editorial, and commercial teams.
- Hands-on experience across the full video process from concepting and scripting to shooting, editing, and publishing.
- Social media SEO/caption writing experience.
- Strong editorial sensibility with excellent visual storytelling and brand guardianship.
Experience
- 5+ years' experience in social media, video production, or editorial content roles, ideally within a fashion or publisher environment.
- Experience and industry examples demonstrating video-led growth, strategic thinking, and high creative output.
- Direct experience managing video production workflows and multi-platform content calendars.
Qualifications
- Proficiency in CapCut, Adobe Creative Suite, and/or Final Cut Pro.
- Familiarity with Dash Hudson or similar social analytics tools is a plus (training will be provided).
Benefits
- 25 days annual leave per year (for full time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6 x salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company
About us
MISSION STATEMENT
To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.
History of Hello
HELLO is a market-leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988. Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website. HELLO is part of the HOLA group, who launched HOLA magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers' lives. Always positive, HOLA and HELLO continue to remain true to the guiding principles of a new type of journalism - always positive, highly visual and celebratory, allowing readers a moment of escape into the worlds of the rich and famous to inspire, brighten and entertain. With offices in London, New York and Toronto, HELLO Magazine is now a 24-hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada. Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.
Social Content Manager HELLO! Fashion in London employer: HELLO! Magazine
Contact Detail:
HELLO! Magazine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Manager HELLO! Fashion in London
✨Tip Number 1
Get your social media game on point! Start by showcasing your best video content on platforms like Instagram and TikTok. This is your chance to demonstrate your skills in video production and storytelling, so make sure your portfolio reflects your creative flair.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. Don’t be shy to slide into DMs or comment on posts; building relationships can lead to job opportunities that aren’t even advertised yet.
✨Tip Number 3
Stay ahead of the trends! Keep an eye on what’s hot in the fashion and social media world. Use this knowledge to tailor your content ideas and show potential employers that you’re not just following trends, but setting them.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Make sure to highlight your relevant experience and how you can elevate our social channels with your unique vision.
We think you need these skills to ace Social Content Manager HELLO! Fashion in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can elevate our social content, so don’t hold back on demonstrating your flair.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and video production. We want to see how your background aligns with our mission at HELLO Fashion. Be specific about your achievements and how they relate to the role – this is your chance to stand out!
Be Organised: We love a well-structured application! Keep your CV and cover letter clear and concise. Use bullet points where necessary and ensure everything is easy to read. This reflects the organisational skills we value in a Social Content Manager.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at HELLO Fashion!
How to prepare for a job interview at HELLO! Magazine
✨Know Your Video Stuff
Make sure you brush up on your video production skills before the interview. Be ready to discuss your experience with shooting, editing, and optimising video content, especially in the fashion space. Bring examples of your work that showcase your ability to create engaging, high-quality videos.
✨Understand the Brand
Dive deep into HELLO's brand identity and recent campaigns. Familiarise yourself with their tone, style, and audience preferences. This will help you align your ideas with their vision and demonstrate that you're not just a fit for the role, but also for the company culture.
✨Show Off Your Organisational Skills
As a Social Content Manager, you'll need to juggle multiple projects. Prepare to discuss how you manage your time and keep track of various content calendars. Bring examples of how you've successfully coordinated cross-functional teams in the past.
✨Be Data-Driven
HELLO values insights and analytics, so be prepared to talk about how you've used data to inform your content strategies. Discuss specific KPIs you've tracked and how you've adapted your approach based on performance metrics. This shows that you can not only create great content but also measure its success.