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- Tasks: Lead social media strategy and drive engagement across major platforms like Instagram and YouTube.
- Company: Join HELLO! Magazine, a leading lifestyle and celebrity publication.
- Benefits: Enjoy 25 days annual leave, private medical scheme, and fun company perks.
- Why this job: Be at the forefront of digital growth in a vibrant media environment.
- Qualifications: Proven experience in social media strategy and strong analytical skills.
- Other info: Collaborative team culture with opportunities for creativity and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Join to apply for the Social Media Lead role at HELLO! Magazine.
Location: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH
Contract: Fixed-term cover
HELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data‑driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.
To apply, please send us your CV and a cover letter.
Key Responsibilities- Lead day‑to‑day management, posting, and scheduling across all HELLO! social channels, ensuring platform‑specific tone and optimisation.
- Oversee and develop a small, high‑performing social team, providing daily direction and creative input.
- Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
- Create and execute platform‑specific content strategies to boost reach, followers and community interaction.
- Ensure social content aligns with editorial priorities, commercial goals, and brand values.
- Monitor real‑time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
- Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
- Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
- Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
- Continuously analyse social data to inform best practices, testing, and innovation.
- Proven experience leading social strategy and execution for a major media brand or publisher.
- Demonstrable success meeting or exceeding social revenue and engagement targets.
- Expert understanding of Snapchat, YouTube and Facebook monetisation models.
- Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
- Highly creative with a strong sense of storytelling and audience insight.
- Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
- Confident decision‑maker under pressure with a reactive, newsroom mindset.
- Collaborative, proactive, and passionate about digital growth and innovation.
- Experience is key but a relevant degree or journalism qualification is desirable.
- Platform‑specific audience growth and engagement metrics.
- Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
- Traffic referral to HELLO! site.
- Community growth and interaction across all social brands.
- Response time and performance during major breaking news events.
- 25 days annual leave per year (for full‑time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6Ă— salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
MISSION STATEMENT: To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity.
HELLO! is a market‑leading lifestyle and celebrity publication, known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988. Over the years, its digital brand has transformed from a small legacy publishing site into an influential global website. HELLO! is part of the HOLA group, who launched ¡HOLA! magazine in Barcelona in 1944.
With offices in London, New York and Toronto, HELLO! Magazine is now a 24‑hour global website, with unique user experiences in our three main audience territories of the UK, US and Canada. Our readership is more global than that however, with audiences also visiting the site from Australia, India, Europe and all other parts of the world.
Social Media Lead in City of London employer: Hello Magazine
Contact Detail:
Hello Magazine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in City of London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with HELLO! Magazine's social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and analytics. When you apply through our website, include links to your work so we can see your creativity and data-driven strategies in action.
✨Tip Number 3
Stay updated on trends! Follow the latest happenings in social media and be ready to discuss how you would tackle current trends in your interview. This shows us you're proactive and passionate about digital growth.
✨Tip Number 4
Prepare for the interview like a pro! Research HELLO! Magazine’s content and audience. Think about how you can align your strategies with our mission to inspire and entertain. We love candidates who are genuinely excited about what we do!
We think you need these skills to ace Social Media Lead in City of London
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in social media strategy and how it aligns with HELLO!'s mission. Show us your personality and creativity – we want to see what makes you unique!
Tailor Your CV: Don’t just send us a generic CV! Tailor it to showcase your relevant experience, especially in leading social media teams and driving engagement. Use keywords from the job description to make it clear you’re the perfect fit for the role.
Showcase Your Achievements: We love numbers! Include specific examples of how you've met or exceeded social revenue and engagement targets in your previous roles. This will help us see the impact you've made and how you can contribute to our team.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at HELLO! Magazine.
How to prepare for a job interview at Hello Magazine
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in the latest trends and features of Instagram, Facebook, X, YouTube, and Snapchat. Be ready to discuss how you would leverage these platforms to drive engagement and revenue for HELLO! Magazine.
✨Showcase Your Creative Strategy
Prepare examples of past social media campaigns you've led, focusing on your creative process and the results achieved. Highlight how you tailored content strategies to boost audience interaction and growth, as this will resonate with their need for a dynamic Social Media Lead.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with Dash Hudson and Echobox, as well as other analytics tools. Be prepared to discuss how you’ve used data to inform your social strategies and optimise performance in previous roles, showcasing your analytical skills.
✨Emphasise Collaboration and Leadership
Since this role involves leading a small team, think about how you can demonstrate your leadership style and collaborative approach. Share experiences where you’ve successfully guided a team or worked closely with editorial and commercial teams to achieve common goals.
