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For Companies At a Glance
- Tasks: Lead social media strategy and drive engagement across major platforms like Instagram and YouTube.
- Company: Join HELLO!, a vibrant media company with a fun culture.
- Benefits: Enjoy 25 days annual leave, private medical scheme, and a birthday day off.
- Why this job: Make an impact in the digital space while growing your career in a creative environment.
- Qualifications: Experience in social media strategy; journalism degree is a plus.
- Other info: Dynamic role with opportunities for innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Your mission
Location: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH
Contract: Fixed-term cover
HELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!'s content.
To apply, please send us your CV and a cover letter.
Key Responsibilities
- Lead day-to-day management, posting, and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.
- Oversee and develop a small, high-performing social team, providing daily direction and creative input.
- Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
- Create and execute platform-specific content strategies to boost reach, followers and community interaction.
- Ensure social content aligns with editorial priorities, commercial goals, and brand values.
- Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
- Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
- Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
- Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
- Continuously analyse social data to inform best practices, testing, and innovation.
Your profile
- Proven experience leading social strategy and execution for a major media brand or publisher.
- Demonstrable success meeting or exceeding social revenue and engagement targets.
- Expert understanding of Snapchat, YouTube and Facebook monetisation models.
- Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
- Highly creative with a strong sense of storytelling and audience insight.
- Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
- Confident decision-maker under pressure with a reactive, newsroom mindset.
- Collaborative, proactive, and passionate about digital growth and innovation.
Experience
- Key KPIs
- Platform-specific audience growth and engagement metrics.
- Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
- Traffic referral to HELLO! site.
- Community growth and interaction across all social brands.
- Response time and performance during major breaking news events.
Qualifications
- Experience is key but a relevant degree or journalism qualification is desirable.
Benefits
- 25 days annual leave per year (for full time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6 x salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
Social Media Lead in London employer: Hello Magazine Limited
Contact Detail:
Hello Magazine Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like HELLO!, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and be ready to discuss recent developments in social media during interviews. This shows you're passionate and knowledgeable about the field.
We think you need these skills to ace Social Media Lead in London
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your experience in social media strategy and how you've driven engagement and revenue in the past. We want to see your personality come through, so don’t hold back!
Tailor Your CV: When applying, tailor your CV to match the job description. Focus on your relevant experience with platforms like Instagram, Facebook, and Snapchat. We love seeing specific achievements, so include metrics that showcase your success!
Showcase Your Creativity: As a Social Media Lead, creativity is key! Use your application to demonstrate your storytelling skills and innovative ideas for content strategies. We’re looking for someone who can think outside the box and engage our audience.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting role.
How to prepare for a job interview at Hello Magazine Limited
✨Know Your Platforms
Make sure you’re well-versed in the specifics of Instagram, Facebook, X, YouTube, and Snapchat. Research recent trends and successful campaigns on these platforms to show your understanding of what works and what doesn’t.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creative strategies and storytelling abilities. Bring along a portfolio or case studies that demonstrate how you’ve driven engagement and revenue in previous roles.
✨Be Data-Driven
Familiarise yourself with social analytics tools like Dash Hudson and Echobox. Be ready to discuss how you’ve used data to inform your strategies and improve performance metrics in your previous positions.
✨Demonstrate Team Leadership
Since this role involves overseeing a small team, be prepared to talk about your leadership style. Share experiences where you’ve successfully guided a team, provided creative input, and fostered collaboration to achieve goals.
