Digital Growth Manager

Your mission

To lead and manage H! Fashion’s digital content strategy and execution, ensuring alignment with the brand’s voice, style, and audience. Building a strong community of users not via SEO.
The Digital Growth Manager will optimize digital traffic, build a strong community, grow audience engagement, and drive revenue through innovative strategies and compelling content plans.

Key Responsibilities

Digital Content Strategy and Execution:
● Develop and execute H! Fashion’s digital content strategy in alignment with editorial and commercial objectives.
● Plan, schedule, and oversee the output of all digital stories, ensuring quality, relevance, and revenue potential.
● Maintain the tone and voice of H! Fashion across all digital platforms.
Traffic Optimization and KPIs:
● Drive substantial growth in website traffic, ensuring high performance against ambitious KPIs and targets.
● Implement and refine SEO strategies to maximize organic search traffic.
● Use advanced analytics tools, including Google Analytics, to monitor traffic trends, identify opportunities, and make data-driven decisions.
● Create and execute strategies to grow traffic through newsletters, social media, and other digital channels.
E-commerce and Revenue Generation:
● Produce shopping stories that align with the brand’s style and generate revenue through affiliate links and partnerships.
● Work with commercial teams to identify and develop new monetization opportunities.
Team Collaboration and Management:
● Collaborate with the Editor, Audience, and Social teams to meet and exceed digital KPIs and targets.
● Stay up-to-date with digital trends and innovations, sharing insights and recommendations with the team.
● Oversee the day-to-day management of the website, including content scheduling, uploads, and updates via CMS.
Content Creation and Curation:
● Research news, trends, and products for editorial content.
● Write and edit digital articles, ensuring all content adheres to editorial guidelines and maintains brand consistency.
● Source and manage images for digital stories, ensuring high-quality visual presentation.
Event and Campaign Support:
● Work closely with the editorial team to execute digital and social media strategies around events, campaigns, and partnerships.
● Participate in social media and online video content as required.
Leadership and Analytics:
● Enable the team to remain innovative and competitive by incorporating insights from analytics and trends into the editorial strategy.
● Be accountable for regular meetings and updates to assess performance against KPIs and refine approaches as needed.

Your profile

Excited to join H! Fashion with a proven track record of leading a digital content strategy. An understanding of the brand\’s voice, style and audience.

Experience

A proven track record in significantly growing website traffic is essential, as well as a deep understanding of SEO and digital analytics.

Qualifications

Relevant experience is essential.

Why us?

Benefits

● 25 days annual leave per year (for full time employees)
● 1 birthday day per year
● Private Medical Scheme
● Employee Assistance Programme
● Life Assurance currently 6 x salary
● Generous Employer Pension contributions
● Group Income Protection Scheme
● Plus all of the perks of working for a fun media company!

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