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- Tasks: Lead data insights and audience research to boost HELLO!'s global reach.
- Company: HELLO! is a top lifestyle and celebrity publisher with a massive online presence.
- Benefits: Enjoy 25 days annual leave, private medical scheme, and fun media company perks.
- Why this job: Join a dynamic team shaping audience engagement in a fast-paced environment.
- Qualifications: Experience with DMPs, strong analytical skills, and excellent communication abilities required.
The predicted salary is between 36000 - 60000 £ per year.
Your mission is to join HELLO!, a leading lifestyle and celebrity legacy publisher, operating globally. We are looking for an experienced Data and Audience Insight Manager to join the Commercial team to help develop our research, audience insight, and data capabilities.
Key Responsibilities:
- Working with internal teams such as sales, product editorial, and marketing to capture 1st party data across all properties and devices.
- Supporting the business with segmentation creation and execution in order to grow audience revenues globally.
- Maximising yield and addressability performance of campaigns that utilise HELLO!’s audience products.
- Helping develop and launch new audience products to increase yield and revenue.
- Helping develop pre-sales and go-to-market strategies and material.
- Championing the DMP and the benefits it delivers across the company.
- Working with operations and campaign management to optimise campaign delivery by using the DMP to target audience segments.
- Working with external partners and suppliers to ensure HELLO! can execute its strategy and revenue targets are hit.
- Supporting the sales team with research on our audience to aid with brief response and leads listing.
- Developing DMP use cases, user guides, and playbooks.
- Feeding into the overall group audience data strategy.
- Working between Marketing and Commercial teams to view our audience data holistically, adding value where appropriate.
- Testing and integrating audience targeting solutions ensuring that the partners are set up for success.
- Working with marketing and sales to run internal audience surveys for best practice data capture and segmentation.
- Developing internal reports on the utilisation and effectiveness of the data product for feedback to key stakeholders.
- Working with partners such as Adomik and Google to report on market performance such as trends in digital display buying.
- Reporting on revenue by client category, Hello! site sections, and specific advertising units to help inform in-market strategy.
Your profile:
- A deep understanding of what benefits a DMP brings a publisher and the possible advertising products that can be developed.
- Experience of working with Ad Technology vendors and platforms including Google Ad Manager.
- Robust analytical abilities and confidence in the use of data.
- Experience with reporting tools such as QlikView, GAM, and Google Data Studio or similar products.
- Track record of structuring and analysing complex problems.
- Clear and concise written and verbal communication breaking down complex concepts to a wide range of audience.
- Excellent attention to detail and focus on quality/accuracy of output.
- Ownership mindset and ability to work independently.
- Experience working within a commercial and fast-paced environment and dealing with ambiguity.
- Cross-functional team collaboration.
- Highly organised and effective - works at pace.
- Outcome-based, customer-centric, and data-guided approaches to problem solving.
Benefits:
- 25 days annual leave per year (for full time employees).
- 1 birthday day per year.
- Private Medical Scheme.
- Employee Assistance Programme.
- Life Assurance currently 6 x salary.
- Generous Employer Pension contributions.
- Group Income Protection Scheme.
- Plus all of the perks of working for a fun media company!
Data & Audience Insight Manager employer: Hello Magazine Limited
Contact Detail:
Hello Magazine Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data & Audience Insight Manager
✨Tip Number 1
Familiarise yourself with the Permutive data management platform, as it's essential for this role. Consider taking online courses or tutorials to deepen your understanding of how DMPs work and their benefits for publishers.
✨Tip Number 2
Network with professionals in the data and audience insight field, especially those who have experience with Ad Technology vendors. Attend industry events or webinars to connect with potential colleagues and learn about best practices.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive audience engagement and revenue growth in previous roles. Be ready to showcase your analytical skills and how they can benefit HELLO!'s commercial strategies.
✨Tip Number 4
Stay updated on the latest trends in digital advertising and audience segmentation. Follow relevant blogs, podcasts, and publications to ensure you can contribute fresh ideas and insights during interviews.
We think you need these skills to ace Data & Audience Insight Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data management and audience insights. Emphasise your familiarity with DMPs, particularly Permutive, and any analytical tools you've used, such as Google Data Studio or QlikView.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about working with HELLO! and how your skills align with their mission. Mention specific examples of how you've successfully managed data projects or improved audience engagement in previous roles.
Showcase Analytical Skills: Provide concrete examples of your analytical abilities in your application. Discuss how you've used data to drive decisions or improve campaign performance, and be prepared to explain complex concepts in a clear and concise manner.
Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your experience in cross-functional collaboration. Share instances where you've successfully worked with sales, marketing, or editorial teams to achieve common goals.
How to prepare for a job interview at Hello Magazine Limited
✨Showcase Your Data Expertise
Make sure to highlight your experience with data management platforms, especially Permutive. Be prepared to discuss specific examples of how you've used data to drive audience insights and improve campaign performance.
✨Understand the Audience
Familiarise yourself with HELLO!'s target demographics and their content preferences. Demonstrating knowledge about their audience will show that you can effectively contribute to growing audience revenues.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams like sales, marketing, and product editorial, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with different stakeholders to achieve common goals.
✨Communicate Clearly and Confidently
Given the importance of communication in this role, practice breaking down complex data concepts into simple terms. This will help you convey your ideas effectively during the interview and demonstrate your ability to engage with diverse audiences.
