Social Media Lead in City of London

Your mission

Location: London (Hybrid) Tuesday, Wednesday & Thursday in the London Office, Monday & Friday WFH

Contract: Fixed-term cover

HELLO! is looking for a dynamic Social Media Lead (Cover Role) to oversee and drive performance across all major social platforms — including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.

To apply, please send us your CV and a cover letter.

Key Responsibilities

• Lead day-to-day management, posting, and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.
• Oversee and develop a small, high-performing social team, providing daily direction and creative input.
• Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
• Create and execute platform-specific content strategies to boost reach, followers and community interaction.
• Ensure social content aligns with editorial priorities, commercial goals, and brand values.
• Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
• Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
• Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
• Maintain and track revenue performance for Snapchat, Facebook and YouTube, ensuring monthly targets are met or exceeded.
• Continuously analyse social data to inform best practices, testing, and innovation.

Your profile

• Proven experience leading social strategy and execution for a major media brand or publisher.
• Demonstrable success meeting or exceeding social revenue and engagement targets.
• Expert understanding of Snapchat, YouTube and Facebook monetisation models.
• Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
• Highly creative with a strong sense of storytelling and audience insight.
• Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
• Confident decision-maker under pressure with a reactive, newsroom mindset.
• Collaborative, proactive, and passionate about digital growth and innovation.

Experience

Key KPIs

• Platform-specific audience growth and engagement metrics.
• Revenue performance across monetised platforms (Snapchat, Facebook, YouTube).
• Traffic referral to HELLO! site.
• Community growth and interaction across all social brands.
• Response time and performance during major breaking news events.

Qualifications

Experience is key but a relevant degree or journalism qualification is desirable.

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!