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- Tasks: Lead and create engaging social media content, focusing on video production and strategy.
- Company: Join HELLO! Fashion, a vibrant media company with a passion for creativity.
- Benefits: Enjoy 25 days annual leave, private medical scheme, and fun workplace perks.
- Other info: Collaborate with diverse teams and grow your career in a dynamic environment.
- Why this job: Be at the forefront of fashion content creation and make your mark in social media.
- Qualifications: 5+ years in social media or video production, with strong creative and organisational skills.
The predicted salary is between 36000 - 60000 £ per year.
Your mission is to take full ownership of our social channels, with a strong emphasis on elevating and increasing our video output. You will execute the social strategy set by the Growth Manager and lead the planning, production, optimisation, and publication of all content across platforms. This role demands a leader with proven social videography content experience, strong fashion/editorial sensibilities, and the ability to use video as a primary growth engine.
Key Responsibilities
- Content & Social Ownership: Lead the creative execution of all social content, ensuring alignment with business goals, seasonal campaigns, editorial priorities, and brand identity. Partner closely with the Growth Manager to translate channel strategy into actionable content and video plans that respond to performance insights. Oversee daily channel operations, including editing (stills + video), caption writing, scheduling, and publishing.
- Video Production & Series Ownership (Core Focus): Shoot high-quality video content using both smartphone and camera, with a strong understanding of framing, lighting, and audio. Demonstrated success in using short-form video to grow fashion/editorial social channels. Own and manage recurring social video franchises from ideation and storyboarding to talent coordination, shoot execution, and final delivery. Own and manage relationships with editors and commercial partners to ensure content is compelling, brand-aligned, and optimised for audience engagement. Create fast-paced, hook-driven videos tailored to platform behaviour and storytelling trends. Deep understanding of platform-specific video styles, algorithms, formats, and best practices (Reels, TikTok, Shorts).
- Creative & Editorial Leadership: Lead regular ideation sessions and editorial planning, transforming creative concepts into actionable production plans. Ensure every piece of content (editorial or commercial) meets brand tone, visual standards, and audience expectations. Own social analytics alongside the Growth Manager, with confidence in reporting and interpreting weekly KPIs and ad-hoc performance insights.
- Cross-Channel Planning & Coordination: Build and maintain a comprehensive content calendar that integrates video series, product drops, commercial initiatives, and editorial storytelling. Coordinate across editorial, design, video, talent, and commercial teams to ensure smooth workflows and timely delivery.
- Asset Management & Visual Standards: Source, organise, and maintain visual assets (imagery, clips, graphics), ensuring everything is high-quality and rights-cleared. Partner with designers and external contributors to uphold visual consistency and elevate aesthetic standards. Strong understanding of audio trends, rights management, and platform music policies.
- Channel Performance & Optimisation: Optimise content for engagement, retention, and conversion across all social platforms and newsletters. Monitor video performance and audience feedback to proactively refine future content and improve results.
Your profile: A proactive self-starter with exceptional organisation, detail orientation, and ability to manage multiple projects simultaneously, as well as data comfortable and driven. Confident collaborative skills with experience working across creative, editorial, and commercial teams. Hands-on experience across the full video process from concepting and scripting to shooting, editing, and publishing. Social media SEO/caption writing experience. Strong editorial sensibility with excellent visual storytelling and brand guardianship.
Experience: 5+ years’ experience in social media, video production, or editorial content roles, ideally within a fashion or publisher environment. Experience and industry examples demonstrating video-led growth, strategic thinking, and high creative output. Direct experience managing video production workflows and multi-platform content calendars.
Qualifications: Proficiency in CapCut, Adobe Creative Suite, and/or Final Cut Pro. Familiarity with Dash Hudson or similar social analytics tools is a plus (training will be provided).
Why us?
- 25 days annual leave per year (for full time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6 x salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
Social Content Manager HELLO! Fashion in City of London employer: Hello Limited
Contact Detail:
Hello Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Manager HELLO! Fashion in City of London
✨Tip Number 1
Get your social media game on point! Start by showcasing your best video content on platforms like Instagram and TikTok. Make sure to highlight your creativity and understanding of fashion trends, as this will grab the attention of potential employers.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. Don’t be shy to reach out for informational chats; it’s a great way to learn and potentially land job leads.
✨Tip Number 3
Show off your skills through a personal project! Create a mini social media campaign or video series that reflects your style and expertise. This not only builds your portfolio but also demonstrates your ability to manage projects from start to finish.
✨Tip Number 4
Apply directly through our website! We love seeing candidates who are proactive. Tailor your application to show how your experience aligns with our mission at HELLO! Fashion, especially in video production and social strategy.
We think you need these skills to ace Social Content Manager HELLO! Fashion in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can elevate our social content, so don’t hold back on demonstrating your flair.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and video production. We want to see how your past roles align with what we do at HELLO! Fashion. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Be Data-Driven: Since we love numbers, include any metrics or KPIs that showcase your success in previous roles. Whether it’s engagement rates or growth figures, showing us how you’ve used data to drive content strategy will definitely catch our eye!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hello Limited
✨Know Your Video Stuff
Make sure you brush up on your video production skills before the interview. Be ready to discuss your experience with shooting, editing, and optimising video content, especially in a fashion context. Bring examples of your work that showcase your ability to create engaging, high-quality videos.
✨Show Off Your Creative Process
Prepare to talk about how you approach content creation from ideation to execution. Think about specific campaigns or projects where you led the creative process and how you collaborated with different teams. This will demonstrate your leadership skills and your understanding of the full content lifecycle.
✨Understand the Brand
Familiarise yourself with HELLO! Fashion's brand identity and social media presence. Be ready to discuss how you would align your content strategies with their goals and seasonal campaigns. Showing that you understand their audience and can tailor content accordingly will set you apart.
✨Data-Driven Mindset
Since the role involves monitoring performance metrics, be prepared to discuss how you've used data to inform your content strategies in the past. Bring examples of how you've interpreted KPIs and adjusted your approach based on audience feedback. This shows you're not just creative but also strategic.