At a Glance
- Tasks: Own creative strategy for ads, turning data into engaging concepts across social platforms.
- Company: Exciting London-based beauty brand backed by BRITA Group, rapidly expanding internationally.
- Benefits: Vibrant team culture, hybrid work, private health insurance, and flexible work-from-anywhere policy.
- Other info: Join a dynamic team and stay ahead of trends in a fast-paced environment.
- Why this job: Shape the future of a high-growth brand while flexing your creative muscles.
- Qualifications: 2–5 years in creative strategy or performance marketing, with proven ad creative experience.
The predicted salary is between 40000 - 50000 £ per year.
Hello Klean is a London-based beauty brand solving hard water problems. We've sold 1M+ units and grown 700% over two years, entirely bootstrapped. Featured on BBC Dragons' Den (2023), now backed by water filtration giant BRITA Group and expanding internationally. As we scale, performance creative is one of our biggest growth levers.
We're looking for a Creative Strategist to own the ideas behind the ads that drive that growth. You'll sit at the intersection of data and creativity — turning performance insights into scroll-stopping ad concepts across Meta, TikTok, and beyond. You'll brief and collaborate with creators, designers, and editors, then read the results and feed them back into the next round of ideas. This is a hands-on role for someone who loves the loop of concept → test → learn → scale.
What You'll Do
- Develop and own the creative strategy for our paid social campaigns (Meta, TikTok, YouTube, and more).
- Translate performance data, audience insights, and trends into testable creative concepts.
- Write briefs for UGC creators, designers, and video editors, and direct production from idea to final cut.
- Build and manage a testing roadmap — defining what to test, why, and what success looks like.
- Analyze creative performance and turn learnings into a repeatable framework for what works.
- Stay ahead of platform trends, formats, and competitor creativity.
- Partner closely with the growth/media buying team to align creative with channel performance.
Requirements
- 2–5 years of experience in creative strategy, performance marketing, or social-first content.
- Proven experience producing performance ad creative for brands — this is essential.
- A strong grasp of what makes paid social creative convert, not just look good.
- Comfort reading and acting on performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate).
- Excellent briefing and storytelling skills — you can articulate an idea and sell it.
- A test-and-learn mindset and the ability to move fast.
Nice to Have
- Agency experience is strongly preferred — ideally a creative, performance, or social agency working across multiple brands.
- Experience in DTC, beauty, wellness, or consumer products.
- Hands-on familiarity with tools like Meta Ads Manager, TikTok Ads, and creative editing software.
- An eye for trends and a finger on the pulse of social culture.
Company Benefits
- A vibrant and supportive team environment.
- The opportunity to shape the future of a high-growth beauty brand.
- A hybrid working arrangement — we expect you to be in our London Shoreditch office 2–3 days per week.
- Private Health Insurance.
- Work from anywhere policy, up to one month per year.
Creative Strategist in London employer: Hello Klean
Hello Klean is an exceptional employer, offering a vibrant and supportive team environment where creativity meets data-driven strategy. As a rapidly growing beauty brand based in London, employees have the unique opportunity to shape the future of the company while enjoying a hybrid working arrangement, private health insurance, and a work-from-anywhere policy for up to one month per year. Join us to be part of a dynamic team that values innovation and personal growth in the heart of Shoreditch.
