At a Glance
- Tasks: Own creative strategy for ads, turning data into engaging concepts across social platforms.
- Company: Exciting London-based beauty brand backed by BRITA Group, rapidly expanding internationally.
- Benefits: Vibrant team culture, hybrid work, private health insurance, and flexible work-from-anywhere policy.
- Other info: Join a dynamic team and stay ahead of trends in a fast-paced environment.
- Why this job: Shape the future of a high-growth brand while flexing your creative muscles.
- Qualifications: 2–5 years in creative strategy or performance marketing, with proven ad creative experience.
The predicted salary is between 40000 - 50000 £ per year.
Hello Klean is a London-based beauty brand solving hard water problems. We've sold 1M+ units and grown 700% over two years, entirely bootstrapped. Featured on BBC Dragons' Den (2023), now backed by water filtration giant BRITA Group and expanding internationally. As we scale, performance creative is one of our biggest growth levers.
We're looking for a Creative Strategist to own the ideas behind the ads that drive that growth. You'll sit at the intersection of data and creativity — turning performance insights into scroll-stopping ad concepts across Meta, TikTok, and beyond. You'll brief and collaborate with creators, designers, and editors, then read the results and feed them back into the next round of ideas. This is a hands-on role for someone who loves the loop of concept → test → learn → scale.
What You'll Do
- Develop and own the creative strategy for our paid social campaigns (Meta, TikTok, YouTube, and more).
- Translate performance data, audience insights, and trends into testable creative concepts.
- Write briefs for UGC creators, designers, and video editors, and direct production from idea to final cut.
- Build and manage a testing roadmap — defining what to test, why, and what success looks like.
- Analyze creative performance and turn learnings into a repeatable framework for what works.
- Stay ahead of platform trends, formats, and competitor creativity.
- Partner closely with the growth/media buying team to align creative with channel performance.
Requirements
- 2–5 years of experience in creative strategy, performance marketing, or social-first content.
- Proven experience producing performance ad creative for brands — this is essential.
- A strong grasp of what makes paid social creative convert, not just look good.
- Comfort reading and acting on performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate).
- Excellent briefing and storytelling skills — you can articulate an idea and sell it.
- A test-and-learn mindset and the ability to move fast.
Nice to Have
- Agency experience is strongly preferred — ideally a creative, performance, or social agency working across multiple brands.
- Experience in DTC, beauty, wellness, or consumer products.
- Hands-on familiarity with tools like Meta Ads Manager, TikTok Ads, and creative editing software.
- An eye for trends and a finger on the pulse of social culture.
Company Benefits
- A vibrant and supportive team environment.
- The opportunity to shape the future of a high-growth beauty brand.
- A hybrid working arrangement — we expect you to be in our London Shoreditch office 2–3 days per week.
- Private Health Insurance.
- Work from anywhere policy, up to one month per year.
Creative Strategist employer: Hello Klean
Hello Klean is an exceptional employer, offering a vibrant and supportive team environment where creativity meets data-driven strategy. As a rapidly growing beauty brand based in London, employees have the unique opportunity to shape the future of the company while enjoying a hybrid working arrangement, private health insurance, and a work-from-anywhere policy for up to one month per year. Join us to be part of a dynamic team that values innovation and personal growth in the heart of Shoreditch.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hello Klean and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hello Klean are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hello Klean on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hello Klean. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hello Klean. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hello Klean:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hello Klean’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hello Klean
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hello Klean will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hello Klean, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
