Email Marketing Specialist

Hello Earth is an award-winning, B Corp Digital Performance Marketing Agency for eCommerce and DTC brands. We are a performance-driven digital agency that maximises efficiency and delivers results for socially responsible DTC brands. We’re committed to using profit for purpose and inspiring responsible business practices that help companies become digitally carbon neutral while championing people and the planet. Our unique approach combines assertive marketing with compelling storytelling, turning visions into conversation.

We’re looking for a creative and detail-oriented Email Marketing Executive to join the team and support the development and delivery of high-performing email campaigns. This role is perfect for someone who thrives in a fast-paced environment, loves working cross-functionally, and has a keen eye for crafting engaging content that drives results. You'll play a key role in the planning, execution, and optimisation of email marketing initiatives that align with broader marketing strategies. It's an exciting opportunity to grow your marketing skills while directly contributing to business success. If you have experience using Klaviyo, we’d love to hear from you!

Roles and Responsibilities

• Email Campaign Execution: Support the development and implementation of email marketing campaigns, including newsletters, promotional sends, and automated workflows. Ensure content aligns with brand guidelines and campaign objectives. Schedule and deploy campaigns through email marketing platforms.
• Performance Analysis and Optimisation: Monitor campaign metrics such as open rates, click-through rates, and conversions. Conduct A/B testing on subject lines, creative, and layout to improve engagement. Share insights and suggestions for ongoing performance improvements.
• Content and Design Collaboration: Work with copywriters and designers to develop visually appealing, on-brand email content. Ensure templates follow deliverability and best practice guidelines.
• List Management and Segmentation: Maintain and update subscriber lists, managing segmentation for targeted campaigns. Support initiatives to grow and retain email subscribers.
• Reporting and Documentation: Assist in compiling campaign performance reports. Maintain documentation for processes and campaign activity.

What experience you’ll need to apply

• Proven experience supporting or executing email marketing campaigns in a marketing or digital team.
• Familiarity with email marketing platforms (e.g. Mailchimp, Klaviyo, HubSpot, etc.).
• Basic understanding of performance metrics, A/B testing, and optimisation techniques.
• Comfortable working with data, generating reports, and making data-driven recommendations.
• Strong collaboration and communication skills, with the ability to coordinate across teams.
• Detail-oriented, organised, and capable of managing multiple tasks simultaneously.
• Knowledge of email best practices for design, segmentation, and deliverability is a plus.

What you’ll get in return

• Competitive salary up to £32,000 depending on experience and level.
• 41 days leave a year, which includes 12 days personal leave we encourage you take.
• Full healthcare insurance for you and your children, including £500 and £300 for dental and optical costs, respectively.
• We’ve fully adopted remote working, but we still spend lots of time together with our renowned away days, team days, and charity days.
• From clear progression plans, promotions, commission, and bonuses, the opportunities for those who want it are there.

Inclusion and equality

Here at Hello Earth, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best, and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.