Social Media Content Creator in Ilford

Role Overview

We\’re looking for a highly creative and organised Social Media Content Creator to elevate our brand presence across Instagram, TikTok, YouTube Shorts and emerging platforms. You\’ll concept, shoot, edit and publish thumb-stopping content that aligns with our brand world, drives engagement, and supports campaign and product launches. This role blends creativity, trend-spotting, storytelling, and strong understanding of the fashion space.

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Key Responsibilities

Content Creation & Production

• Create high-quality photo, video and short-form content for all social platforms.

• Shoot content in-store, at studio days, on location and UGC-style as needed.

• Edit videos for TikTok/Reels using platform-native trends, sound formats and fast-paced storytelling.

• Produce a mix of evergreen, product-focused, lifestyle and personality-driven content.

• Ensure content maintains consistent brand voice, tone, and aesthetic.

Social Media Management

• Plan and schedule content using tools

• Write engaging, on-brand captions; optimise hashtags, sounds, and posting times.

• Maintain and evolve each brand\’s visual identity across feeds and stories.

• Manage daily posting cadence (3–7 pieces of content per week per brand).

Trend Tracking & Creative Direction

• Stay ahead of TikTok/Instagram trends, audios, memes, editing styles, and cultural moments.

• Suggest and test new content formats to push brand relevance and virality.

• Collaborate closely with the Head of Marketing, designers and creative team to concept campaigns.

Community Engagement

• Respond to comments, DMs, tags and reshared content.

• Build relationships with micro-creators and nurture brand fans.

• Amplify customer UGC and encourage creators to share.

Campaign Support

• Support major moments (launches, drops, collabs, events, shoots).

• Capture BTS, interviews, styling videos and behind-the-scenes content.

• Work with influencers on briefs, content direction and deliverables.

Performance Tracking

• Monitor content performance (views, saves, shares, sales uplift).

• Report insights weekly and recommend improvements.

• Identify high-performing content patterns and quickly iterate.

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Key Skills & Experience

• Strong TikTok/Reels creation skills — shooting + editing + storytelling.

• Experience creating fashion, beauty or lifestyle content.

• Confident using CapCut, Adobe Premiere or similar.

• Strong eye for aesthetic, styling and composition.

• Excellent writing and captioning skills.

• Understanding of social analytics, platform algorithms and growth tactics.

• Highly organised with ability to prioritise multiple deadlines.

• Able to work independently and as part of a small, fast-paced team.

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Bonus Skills

• Basic graphic design (Canva/Photoshop).

• Experience shooting e-com or campaign BTS.

• Understanding of paid ads creative specs.

• UGC-style acting/presence on camera.

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What We\’re Looking For

• Someone obsessed with social media and culture.

• Someone who lives on TikTok but thinks about how to turn trends into sales.

• A creative who isn\’t afraid to experiment, push boundaries or bring new ideas.

• A team player with passion for fashion, subculture, nostalgia