The Opportunity
We're looking for an exceptional Marketing Leader to own growth across our consumer brands. This is one of the most commercially accountable leadership roles in the business, responsible for driving sustainable, profitable customer acquisition while strengthening our brands to create future demand.If you're excited by building high-performing marketing teams, developing exceptional talent and balancing performance with brand to create long-term advantage, we'd love to hear from you.
What you'll do
- Own the marketing strategy balancing performance marketing with brand investment that builds future demand.
- Drive profitable customer growth by improving CAC, payback, customer quality and marketing efficiency.
- Lead across the full channel mix, developing strong specialists and accelerating underdeveloped areas such as paid social.
- Allocate investment across brands and channels based on where it will create the greatest return.
- Bring rigorous measurement to performance and brand, using incrementality, econometrics and brand metrics to understand what is genuinely driving growth.
- Build a deep understanding of our customers and turn that into stronger propositions, creative and campaigns.
- Build a centre of excellence across technology, measurement, AI serving all business units
- Own the quality as well as the volume of customers acquired, partnering closely with Customer Value on downstream impact.
- Build and lead a high-performing marketing organisation, hiring exceptional talent, coaching senior leaders and maintaining a high performance bar.
- Embed AI across the function to improve productivity, decision making, creative output and performance.
- Partner closely with Product, Commercial, Clinical, Operations and Data and bring a clear, evidence-backed point of view to the executive team.
What you'll bring to HeliosX
- A proven track record of driving profitable customer acquisition and growth.
- Deep, hands-on growth marketing expertise, with new thinking you can bring from day one.
- Experience across performance marketing and brand, with strong judgement on how to balance investment between them.
- A strong track record of measuring brand effectiveness and connecting brand investment to commercial outcomes.
- Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and marketing measurement.
- Experience making investment decisions across multiple brands, channels or markets.
- Experience building and leading high-performing marketing teams, including hiring, coaching and making difficult people decisions.
- Experience in highly commercial, fast-paced digital consumer businesses such as D2C or subscriptions.
- Strong appreciation for brand, creative and content, alongside the credibility to challenge senior stakeholders.
- We’d particularly value experience applying AI to improve marketing performance, finding new sources of growth as channels mature, or scaling across multiple geographies.
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!
Aside from working with our all-star team, here are the other benefits of coming on board:
- Generous equity allocations with significant upside potential
- 25 Days Holiday (+ all the usual Bank Holidays)
- Private health insurance, along with extra dental and eye care cover
- Pension scheme
- Enhanced parental leave
- Cycle-to-work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, as well as family discounts
- Home office allowance
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription) #LI-Hybrid #LI-Director
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VP of Marketing employer: HeliosX
At HeliosX, we are dedicated to transforming healthcare into a more accessible and efficient experience for everyone. As a People Systems Lead, you will be part of a dynamic team that values innovation and collaboration, with ample opportunities for professional growth and development. Our supportive work culture, combined with competitive benefits such as generous equity allocations, private health insurance, and a commitment to employee well-being, makes HeliosX an exceptional employer for those looking to make a meaningful impact in the healthcare sector.
