Paid Social Executive (Graduate)

Requirements

• 1 year experience in a hands-on paid social role working on performance focused campaigns (in house or at an agency)
• Relevant degree (marketing, mathematics, or a statistical field) is welcomed, along with a genuine ambition to build a career in growth marketing
• Familiarity with third-party analytics tools such as Google Analytics, Metabase, or Amplitude would be a bonus
• Solid understanding of Meta ads manager, with the ability to accurately activate new creatives and account optimisations
• Strong data fluency in MS Excel/Google Sheets; including pivot tables, charts, formulas and VLOOKUPs
• Ability to manipulate, visualise, and extract meaningful insights from data to tell a clear, compelling story
• Good knowledge of paid social best practices and tracking fundamentals (i.e. pixels, UTM parameters, and attribution)
• Confident and clear communicator, comfortable contributing to team discussions both in writing and verbally
• Natural curiosity and proactive; seeks out solutions, rather than waiting to be directed
• Strong attention to detail, particularly when building campaigns or working with data
• Highly organised, with the ability to manage multiple tasks and deadlines simultaneously
• Collaborative team player who works well cross-functionally

What the job involves

• Support the delivery and optimisation of campaigns across platforms including Meta and TikTok
• Hands-on in launching and monitoring campaigns, implementing creative tests, maintaining account hygiene, and using data to identify optimisation opportunities and performance insights
• Work closely with growth, influencer, and creative teams, supporting a fast-paced testing environment and contributing across the full campaign lifecycle
• Support the activation of paid social campaigns across paid social platforms such as Meta, TikTok & Reddit
• Accurately implement new creative builds, ensuring that activity launches on time and to requirements, maintaining a high standard of quality assurance
• Deploy experiments and A/B tests under the guidance and supervision of managers
• Contribute to campaign optimisation, using platform and third-party data sources to identify what is working, what needs improving, and where performance can be pushed further
• Support ongoing monitoring of campaign delivery, keeping a close eye on budget pacing and KPI tracking across all active campaigns
• Maintain strong account hygiene; ensuring naming conventions are accurate, advert disapproval/delivery errors are addressed promptly, and that URLs and tracking are functioning as expected
• Proactively identify trends in campaign performance, feeding insights into team discussions and strategic decisions
• Support the production of weekly/monthly acquisition performance reporting, utilising a variety of tools such as MS Excel, Metabase & Amplitude
• Prepare and deliver weekly creative insight reporting to help inform advert concept development and iteration
• Track and record experiment results, summarising findings and suggesting outcomes
• Execute competitor and industry research
• Proactively update internal and external teams on status of priorities, performance, and roadmap projects
• Collaborate closely with paid influencer & growth creative teams, to help maintain the momentum of our high-velocity creative testing cycle
• Help ensure the creative production cycle is moving at pace; updating trackers, and supporting the planning and scheduling of upcoming creative tests