At a Glance
- Tasks: Launch and optimise paid social campaigns on platforms like Meta and TikTok.
- Company: Join a dynamic team focused on growth marketing and innovative strategies.
- Benefits: Gain hands-on experience, competitive salary, and opportunities for career advancement.
- Other info: Collaborative culture with a focus on creativity and performance.
- Why this job: Be part of a fast-paced environment where your insights drive real campaign success.
- Qualifications: 1 year in paid social or relevant degree; data fluency is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Requirements
- 1 year experience in a hands-on paid social role working on performance focused campaigns (in house or at an agency).
- Relevant degree (marketing, mathematics, or a statistical field) is welcomed.
- Familiarity with third-party analytics tools such as Google Analytics, Metabase, or Amplitude would be a bonus.
- Solid understanding of Meta ads manager, with the ability to accurately activate new creatives and account optimisations.
- Strong data fluency in MS Excel/Google Sheets; including pivot tables, charts, formulas and VLOOKUPs.
- Ability to manipulate, visualise, and extract meaningful insights from data to tell a clear, compelling story.
- Good knowledge of paid social best practices and tracking fundamentals (i.e. pixels, UTM parameters, and attribution).
- Confident and clear communicator, comfortable contributing to team discussions both in writing and verbally.
- Natural curiosity and proactive; seeks out solutions, rather than waiting to be directed.
- Strong attention to detail, particularly when building campaigns or working with data.
- Highly organised, with the ability to manage multiple tasks and deadlines simultaneously.
- Collaborative team player who works well cross-functionally.
What the job involves
- Support the delivery and optimisation of campaigns across platforms including Meta and TikTok.
- Hands-on in launching and monitoring campaigns, implementing creative tests, maintaining account hygiene, and using data to identify optimisation opportunities and performance insights.
- Work closely with growth, influencer, and creative teams to support a fast-paced testing environment and contribute across the full campaign lifecycle.
- Support the activation of paid social campaigns across paid social platforms such as Meta, TikTok & Reddit.
- Accurately implement new creative builds, ensuring that activity launches on time and to requirements, maintaining a high standard of quality assurance.
- Deploy experiments and A/B tests under the guidance and supervision of managers.
- Contribute to campaign optimisation, using platform and third-party data sources to identify what is working, what needs improving, and where performance can be pushed further.
- Support ongoing monitoring of campaign delivery, keeping a close eye on budget pacing and KPI tracking across all active campaigns.
- Maintain strong account hygiene; ensuring naming conventions are accurate, advert disapproval/delivery errors are addressed promptly, and that URLs and tracking are functioning as expected.
- Proactively identify trends in campaign performance, feeding insights into team discussions and strategic decisions.
- Support the production of weekly/monthly acquisition performance reporting, utilising a variety of tools such as MS Excel, Metabase & Amplitude.
- Prepare and deliver weekly creative insight reporting to help inform advert concept development and iteration.
- Track and record experiment results, summarising findings and suggesting outcomes.
- Execute competitor and industry research.
- Proactively update internal and external teams on status of priorities, performance, and roadmap projects.
- Collaborate closely with paid influencer & growth creative teams, to help maintain the momentum of our high-velocity creative testing cycle.
- Help ensure the creative production cycle is moving at pace; updating trackers, and supporting the planning and scheduling of upcoming creative tests.
Paid Social Executive employer: HeliosX
As a Paid Social Executive at our dynamic company, you'll thrive in a collaborative and innovative work culture that prioritises employee growth and development. We offer a supportive environment where your analytical skills will shine, and you'll have the opportunity to work with cutting-edge tools while contributing to impactful campaigns across major platforms like Meta and TikTok. With a focus on performance and creativity, we empower our team members to take initiative and drive results, making this an excellent place for those looking to build a meaningful career in growth marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, attend events, and join online communities. The more people you know, the better your chances of landing that Paid Social Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with paid social campaigns, even if it's from university projects or internships. This will help us see your potential and how you can contribute to our team.
✨Tip Number 3
Be proactive! If you spot a trend or an opportunity in our campaigns, don’t hesitate to share your insights. We love candidates who take initiative and can bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight any hands-on experience you have in paid social roles, even if it’s just a year. If you’ve worked on performance-focused campaigns, let us know how you contributed to their success!
Get Technical:Familiarity with tools like Google Analytics or Meta ads manager is a big plus. If you’ve got skills in Excel or Google Sheets, especially with pivot tables and VLOOKUPs, don’t forget to mention them!
Tell Your Story:Use your application to tell us about your passion for growth marketing. Share any relevant projects or experiences that showcase your analytical skills and attention to detail.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly!
How to prepare for a job interview at HeliosX
✨Know Your Tools
Familiarise yourself with third-party analytics tools like Google Analytics and Metabase. Be ready to discuss how you've used these tools in past roles or projects, even if your experience is limited. Showing that you understand the importance of data in driving campaign performance will impress the interviewers.
✨Master Meta Ads Manager
Since this role heavily involves Meta ads manager, make sure you can confidently talk about your experience with it. If you haven't worked directly with it, do some research on its features and functionalities. Being able to discuss how to activate new creatives and optimise accounts will demonstrate your readiness for the role.
✨Show Your Analytical Skills
Prepare to showcase your data fluency, especially in MS Excel or Google Sheets. Brush up on pivot tables, VLOOKUPs, and how to visualise data effectively. You might be asked to interpret data during the interview, so having a few examples of how you've extracted insights from data in the past will be beneficial.
✨Be Proactive and Curious
Exhibit your natural curiosity by asking insightful questions about the company's campaigns and growth strategies. Share examples of how you've sought out solutions in previous roles. This will highlight your proactive nature and show that you're not just waiting for direction but are eager to contribute to the team's success.
