Director of Physical Product in London

Ready to revolutionize healthcare, making it faster and more accessible than ever before? Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields. In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. This is growth with measurable, life-changing impact at scale. Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.

2026 is a step-change year. Our ambition is to reach £1.6bn in revenue, expand from four to eight global markets and significantly broaden our condition and treatment portfolio. Over the coming years, you’ll help shape HeliosX into a truly world-leading healthcare partner; one that combines scale, speed, and clinical rigour to redefine how personalised care is delivered. Joining HeliosX now means building systems, teams, and products that will define the next decade of digital healthcare, and doing work that genuinely improves lives, at global scale.

The Opportunity

We're seeking a Director of Physical Product to own and lead all Physical Product/NPD across the business, spanning licensed Rx medication, compounded treatments, OTC medicines, supplements, and personal care, transforming Physical Product and NPD into a commercially strategic, insight-led, and operationally disciplined growth engine. This role is accountable for turning customer needs, clinical opportunity, and market insight into a profitable, brand-strengthening physical product portfolio that drives retention, cross-condition usage, and long-term value. Sitting at the intersection of Brand, Medical, Product, and Commercial, this role owns physical product end-to-end; from strategy and prioritisation through to development, launch, lifecycle management, and scale. This is a full time, permanent role. The successful candidate will be expected on site two days per week at our HQ in Central London.

What you'll do

• Product Strategy and Innovation Pipeline: Own all Physical Product categories, including licensed Rx medication, compounded treatments, OTC medicines and supplements, and personal care and adjacent product systems. Define category-led physical product strategies, with GLP-1 as the primary growth engine and other conditions sequenced based on commercial and clinical impact. Design connected product systems (Rx, supplements, add-ons, kits) that drive monetisation, adherence and movement across conditions, not just individual launches. Own a rolling 12–24 month innovation pipeline, balancing fast commercial wins with category-defining bets. Identify whitespace and future category opportunities through competitive intelligence, insight, and category modelling. Partner with Insight & Strategy to ensure all innovation is backed by market demand, consumer validation, and commercial proof. Make and defend hard prioritisation decisions to focus resource on the highest-impact categories and initiatives.
• NPD Governance and Process Excellence: Act as the single point of accountability for physical product go / no-go decisions, escalating where required. Own and evolve a stage-gated NPD governance framework, embedding transparency, accountability and high-quality decision-making. Implement consistent business case standards covering pricing, margin, scalability and ROI. Balance governance and pace, ensuring stage gates enable focus and speed rather than friction.
• Cross-Functional Orchestration: Act as the central orchestrator across Clinical, Brand, Commercial, Regulatory, Supply Chain and Insights teams. Partner deeply and continuously with Medical to translate clinical opportunity into safe, compliant, differentiated physical products. Ensure early feasibility input (both clinical and legal regulatory, operational, financial) to prevent late-stage failure or rework. Lead cross-functional reviews at each development stage ensuring alignment, ownership, and speed of decision-making. Partner closely with Growth & Product to ensure physical products are designed to improve retention, add-on rates and LTV post-acquisition. Partner closely with Manufacturing & Supply Chain to ensure seamless tech transfer, scale-up, and uninterrupted ongoing production, designing for quality, cost efficiency and operational scalability from day one.
• Execution and Commercial Rigour: Oversee end-to-end delivery from concept to launch, including formulation, packaging, testing, regulatory & operational readiness. Set ambitious, yet realistic timelines and stage accountability, ensuring speed to market without compromising standards. Own post-launch performance, lifecycle management and iteration, ensuring products continue to deliver against retention, adherence and margin targets. Establish dashboards, reporting cadence and decision forums to give leadership visibility across the physical product portfolio. Identify optimisation, reformulation or extension opportunities across the lifecycle.

What you'll bring to HeliosX

• Knowledge and Experience: Proven leadership owning end-to-end product strategy & innovation roadmaps in health, beauty, wellness, CPG or similar. Experience building product portfolios that support retention, repeat usage or subscription-like behaviour, not just first-purchase conversion. Experience partnering closely with Medical, Clinical or Regulatory teams to bring regulated products to market. Experience transforming or scaling NPD functions, ideally having implemented structured governance or business case models. Strong commercial fluency (business case modelling, pricing dynamics, margin optimisation, scalability). Experience working across regulated environments (cosmetics, Rx, medtech, supplements). Comfortable operating at strategic (roadmap shaping) and executional (delivery driving) levels simultaneously.
• Core Skills: Strategic commercial thinker — blends market insight, brand opportunity, and P&L logic. Systems thinker — able to design connected product ecosystems across categories rather than isolated SKUs. Operator mindset — drives clarity, process rigour, predictable outcomes at pace. Exceptional cross-functional influencer — aligns stakeholders early, resolves blocks rapidly. Consumer + market obsessed — builds products that win on desirability and profitability. Calm under complexity — able to bring order, urgency, and momentum to ambiguous environments.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)