At a Glance
- Tasks: Own and execute cross-channel CRM campaigns, driving customer engagement and retention.
- Company: Join HeliosX, a diverse team dedicated to improving healthcare for everyone.
- Benefits: Generous equity, private health insurance, annual leave, and wellness perks.
- Other info: Dynamic environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in healthcare while developing your CRM skills.
- Qualifications: Experience in CRM, HTML coding, and strong project management skills.
The predicted salary is between 44817 - 54777 £ per year.
The Opportunity
This opportunity is for a hands-on CRM marketer who can own the email production process from brief to send in Braze within probation, then grow into owning campaign strategy, testing and quarterly roadmap items using data to drive retention.
What you'll do
- Delivery & Execution
- Owns the end to end delivery of cross-channel CRM campaigns from ideation, planning, creative briefing to production and post-campaign analysis
- Manage the integration of Braze with other marketing technologies (e. g., Typeform) to drive data-enriched personalisation and improve customer engagement/retention across channels
- Leads the implementation of strategic CRM initiatives that leverage data analytics and automation to drive customer engagement and retention.
- Optimises CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness.
- Responsible for developing and implementing best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals.
- Designs and conducts meaningful experiments aimed at influencing lag metrics (e. g., customer retention rates, LTV) by utilising A/B testing and other analytical methods.
- Strategy and Insights
- Conducts data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals
- Leads the creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform our approach and deliver a best-in-class customer experience
- Develops complex customer journey maps that identify key touchpoints, pain points, and opportunities for enhancing customer experience.
- Applies market, industry and competitor insights to drive informed decision-making
- Creates and executes comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms/channels to enhance customer engagement and drive business outcomes.
- Sets KPIs and success metrics tailored to CRM objectives and conducts thorough performance analysis to assess effectiveness, identify trends, and inform strategic adjustments.
- Support the wider CRM team to deliver monthly revenue targets and channel KPIs, remaining reactive and agile with a test-and-learn approach
- What you'll bring to Helios X
- Experience in CRM within a D2C or subscription business.
- Hands-on HTML and Liquid coding experience.
- Experience building automated, multi-touch, omnichannel CRM journeys.
- Strong understanding of customer segmentation, data and CRM/retention metrics.
- Experience in the North American Market
- Excellent prioritisation and project management skills in a fast-paced, evolving environment.
- Ability to influence stakeholders and collaborate cross-functionally.
- Strong written and verbal communication skills in English.
- Creative problem-solving skills and a proactive, solutions-focused mindset.
- Able to work autonomously while contributing effectively to a team.
- Experience in Braze is desirable but not a deal breaker.
- Life at Helios X
At Helios X, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition.
We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!
Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:
- Generous equity allocations with significant upside potential
- Annual leave allowance alongside public holidays
- Private health insurance, along with pre-existing condition, dental, and eye care cover
- Pension scheme
- Enhanced parental leave
- Cycle-to-work scheme
- Electric car scheme
- Free Dermatica and Med Express products every month, as well as family discounts
- Annual home working and L&D allowance
- Free Headspace subscription, employee assistance programme, and discounted gym memberships
- #J-18808-Ljbffr
Junior CRM Manager (US/CA) employer: HeliosX
At HeliosX, we are dedicated to transforming healthcare into a more accessible and efficient experience for everyone. As a People Systems Lead, you will be part of a dynamic team that values innovation and collaboration, with ample opportunities for professional growth and development. Our supportive work culture, combined with competitive benefits such as generous equity allocations, private health insurance, and a commitment to employee well-being, makes HeliosX an exceptional employer for those looking to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Junior CRM Manager (US/CA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HeliosX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HeliosX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HeliosX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HeliosX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior CRM Manager (US/CA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HeliosX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HeliosX:Show us that you’ve done your homework! In your application, briefly mention what you admire about HeliosX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HeliosX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HeliosX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HeliosX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
