Growth Creative Strategy Lead

About HeliosX Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today. We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

About the Role We are looking for a Growth Creative Strategy Lead to join our team on a permanent basis. This is a senior-level position and the ideal candidate will blend creative strategy with data analysis to drive business growth and inspire the creative team. We believe strategy is a crucial step in developing high-performing creative assets – this role will ensure all creative assets resonate with our target audiences to achieve key performance indicators (KPIs) across various growth marketing channels. The role will start with a focus on the Weight loss category with an oversight on our other categories (Sexual Health and Skin care) ensuring alignment between data, creative and compliance. You will report to the Creative Director (Growth Marketing) and sit within the Growth Marketing team at Helios X. This role will lead the creative strategy function, alongside the creative execution lead and creative production lead.

Key Responsibilities

• Oversee the end-to-end creative strategy process for all paid growth marketing channels (social media and display marketing) aligned to channel brief.
• Develop high-impact paid social creative strategy using live data, audience insights and social trends via tooling such as Motion.
• Develop a marketing messaging matrix and calendar for the creative team to align against for key seasonal moments and social trends.
• Link all data and audience insights across the business (brand, compliance and data) to inform concept development in a succinct manner.
• Ensure synergy between channel managers and creative execution.
• Monitor the weekly insights and iterations process – keeping track of winning creative week on week and ensuring the creative team have the knowledge and data they need to iterate successfully.
• Foster a "test and learn" culture for all strategic decisions based on insights with a focus on increasing iterations of winning concepts.
• Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion.
• Lead the creative strategy for Weightloss globally as we expand into new markets.
• Use data analytics, user research, and competitor analysis to help refine the creative playbook and improve content performance on paid social platforms (Meta, TikTok).
• Work with the Growth channel managers to evaluate content experiment results and develop new creative hypotheses for testing.
• Lead creative strategy sessions with internal teams (Growth, Paid and Organic Social, Brand, and Creative) to support concept development.
• Review all final assets for strategic alignment and compliance.

Who You Are

• Experience: 5+ years of experience in a creative marketing role with a proven track record of developing and executing successful creative strategy for growth.
• Leadership: Demonstrated leadership skills, with the ability to influence and collaborate with cross‑functional teams.
• Social Native Expert: Deep understanding with social media platforms like Instagram and TikTok, and understand how to harness trends to drive performance.
• Technical Fluency: Familiarity with marketing analytics platforms such as motion, A/B testing tools and creative production software is a plus.
• Performance-Driven: Proven track record of optimising content based on key performance metrics such as engagement rates, hook rates, and conversion rates.
• Collaborative Innovator: You enjoy working cross‑functionally and leading creative ideation sessions.
• Growth Mindset: Passionate about experimentation, data-driven decision-making, and constantly improving content.

Equal Opportunity HeliosX is an equal opportunities employer.