Описание
Founded in 2013 by Dwayne D'Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we've grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.
Задачи
Owns the end to end delivery of cross-channel CRM campaigns from ideation, planning, creative briefing to production and post-campaign analysis Manage the integration of Braze with other marketing technologies (e.g., Typeform) to drive data-enriched personalisation and improve customer engagement/retention across channels Leads the implementation of strategic CRM initiatives that leverage data analytics and automation to drive customer engagement and retention. Optimises CRM processes by analysing workflows, identifying bottlenecks, and implementing solutions that enhance operational efficiency and effectiveness. Responsible for developing and implementing best practices in CRM execution to ensure consistency, quality, and alignment with organisational goals. Designs and conducts meaningful experiments aimed at influencing lag metrics (e.g., customer retention rates, LTV) by utilising A/B testing and other analytical methods. Conducts data analysis to derive actionable insights that inform CRM strategies to improve customer experience and achieve business goals Leads the creation of CRM initiatives to solve strategic problems, using internal insights and external research to inform our approach and deliver a best-in-class customer experience Develops complex customer journey maps that identify key touchpoints, pain points, and opportunities for enhancing customer experience. Applies market, industry and competitor insights to drive informed decision-making Creates and executes comprehensive cross-channel CRM strategies that integrate customer interactions across multiple platforms/channels to enhance customer engagement and drive business outcomes. Sets KPIs and success metrics tailored to CRM objectives and conducts thorough performance analysis to assess effectiveness, identify trends, and inform strategic adjustments. Support the wider CRM team to deliver monthly revenue targets and channel KPIs, remaining reactive and agile with a test-and-learn approach
Требования
Experience in CRM within a D2C or subscription business. Hands-on HTML and Liquid coding experience. Experience building automated, multi-touch, omnichannel CRM journeys. Strong understanding of customer segmentation, data and CRM/retention metrics. Experience in the North American Market Excellent prioritisation and project management skills in a fast-paced, evolving environment. Ability to influence stakeholders and collaborate cross-functionally. Strong written and verbal communication skills in English. Creative problem-solving skills and a proactive, solutions-focused mindset. Able to work autonomously while contributing effectively to a team. Будет плюсом: Experience in Braze is desirable but not a deal breaker
Условия
Generous equity allocations with significant upside potential Annual leave allowance alongside public holidays Private health insurance, along with pre-existing condition, dental, and eye care cover Pension scheme Enhanced parental leave Cycle-to-work scheme Electric car scheme Free Dermatica and MedExpress products every month, as well as family discounts Annual home working and L&D allowance Free Headspace subscription, employee assistance programme, and discounted gym memberships
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CRM manager for the North American market employer: HeliosX
At HeliosX, we are dedicated to transforming healthcare into a more accessible and efficient experience for everyone. As a People Systems Lead, you will be part of a dynamic team that values innovation and collaboration, with ample opportunities for professional growth and development. Our supportive work culture, combined with competitive benefits such as generous equity allocations, private health insurance, and a commitment to employee well-being, makes HeliosX an exceptional employer for those looking to make a meaningful impact in the healthcare sector.
