CRM Executive

Ready to revolutionize healthcare, making it faster and more accessible than ever before? Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. We’ve earned the trust of millions of people worldwide through category‑leading products and well‑known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity.

A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in‑house medical teams, researchers, and pharmacists at the top of their fields. In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year‑on‑year growth and cementing our position as the clear market leader in the UK. This is growth with measurable, life‑changing impact at scale. Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US.

2026 is a step‑change year. Our ambition is to reach £1.6bn in revenue, expand from four to eight global markets and significantly broaden our condition and treatment portfolio. Over the coming years, you’ll help shape HeliosX into a truly world‑leading healthcare partner; one that combines scale, speed, and clinical rigour to redefine how personalised care is delivered. Joining HeliosX now means building systems, teams, and products that will define the next decade of digital healthcare, and doing work that genuinely improves lives, at global scale.

About the role: As a CRM Executive, you’ll support the planning, delivery and optimisation of CRM campaigns across email and SMS, helping drive customer acquisition, onboarding, retention and win‑back. This is a hands‑on role focused on end‑to‑end campaign execution, including briefing, HTML email builds, audience targeting, QA, scheduling, reporting and test‑and‑learn activity, while working closely with cross‑functional teams to keep campaigns aligned with wider business goals.

You’ll also use performance data, customer insights and competitor trends to help improve campaign effectiveness and identify opportunities to enhance the customer experience.

What You’ll Be Doing:

• Campaign planning, production & delivery
• Responsibility for the smooth deployment and execution of CRM campaigns in your designated focus area
• Responsibility for the end to end CRM production process, including briefing, coding emails in HTML, targeting, scheduling & analysis of campaigns
• Build, execute and optimise automated email journeys to improve conversion and drive retention
• Manage the QA process, ensuring that all work that goes out to customers is of the highest standard
• Ensure good internal communication around planned CRM activity
• Use a data driven approach to make commercial decisions on product/content selections for campaigns
• Collaborate cross‑functionally with other relevant teams to align CRM initiatives with overall business goals
• Support the wider CRM team when required
• Reporting & insights
• Carry out regular reporting of CRM activity across our brands and locales, identifying areas for improvement and suggesting initiatives to do so
• Analyse the effectiveness of CRM initiatives against original hypotheses and objectives
• Stay on top of competitor activity and market trends, sharing insights & best practices with the wider team
• Monitor and report on customer reviews, devising strategies to improve the customer experience
• Keeping on top of CRM best practice techniques and industry legislation suggesting opportunities for optimisation
• Keeping on top of Braze product developments and identifying opportunities to leverage new functionality
• Experimentation
• Work with the CRM Lead to develop our test and learn approach developing new initiatives, managing execution and interpreting results.
• Maintain an always‑on test approach across our campaigns and automations
• Take ownership of the testing plans and use results to optimise future CRM activity
• Present learnings back in an easy‑to‑understand manner to cross‑functional stakeholders

Who you are:

• Experience: 0-1 years experience in CRM or other related marketing position
• A recent grad or entry‑level experience in CRM or other related marketing position
• Demonstrable planning and organisational skills, with proven ability to work to strict deadlines and manage multiple projects simultaneously
• Ability to build collaborative and productive working relationships with key stakeholders/teams across the business

Skills:

• Excellent attention to detail
• Ability to problem solve in an independent and proactive manner
• Ability to multitask and work at pace on multiple projects concurrently
• Ability to prioritise according to business needs, level of effort and potential return
• Manage and influence stakeholders across departments and all levels of the organisation
• Strong English language skills

Desirable (not essential):

• Hands‑on experience of using an ESP (ideally Braze) to build and send campaigns and segment audiences
• Experience reporting on CRM campaigns and with a good understanding of CRM related metrics
• Understanding and awareness of email marketing regulations (GDPR, CANSPAM, TCA)
• Basic email HTML coding experience
• Previous experience in a CRM role

Why work with us?

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all‑star team, here are the other benefits of coming on board:

• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle‑to‑work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription)