Paid Social Executive

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

About The Role

We’re looking for a detail‑oriented and performance‑driven Paid Social Executive to support the delivery and optimisation of campaigns across platforms including Meta and TikTok. This role is analytical and execution focused, with success measured through campaign performance, creative testing outcomes, and contribution to acquisition growth. You’ll be hands‑on in launching and monitoring campaigns, implementing creative tests, maintaining account hygiene, and using data to identify optimisation opportunities and performance insights. Working closely with growth, influencer, and creative teams, you’ll support a fast‑paced testing environment and contribute across the full campaign lifecycle.

What You’ll Be Doing

• Support the activation of paid social campaigns across paid social platforms such as Meta, TikTok & Reddit.
• Accurately implement new creative builds, ensuring that activity launches on time and to requirements, maintaining a high standard of quality assurance.
• Deploy experiments and A/B tests under the guidance and supervision of managers.
• Contribute to campaign optimisation, using platform and third‑party data sources to identify what is working, what needs improving, and where performance can be pushed further.
• Support ongoing monitoring of campaign delivery, keeping a close eye on budget pacing and KPI tracking across all active campaigns.
• Maintain strong account hygiene; ensuring naming conventions are accurate, advert disapproval / delivery errors are addressed promptly, and that URLs and tracking are functioning as expected.
• Proactively identify trends in campaign performance, feeding insights into team discussions and strategic decisions.
• Support the production of weekly/monthly acquisition performance reporting, utilising a variety of tools such as MS Excel, Metabase & Amplitude.
• Prepare and deliver weekly creative insight reporting to help inform advert concept development and iteration.
• Track and record experiment results, summarising findings and suggesting outcomes.
• Execute competitor and industry research.
• Proactively update internal and external teams on status of priorities, performance, and roadmap projects.
• Collaborate closely with paid influencer & growth creative teams, to help maintain the momentum of our high‑velocity creative testing cycle.
• Help ensure the creative production cycle is moving at pace; updating trackers, and supporting the planning and scheduling of upcoming creative tests.

Who You Are

• 1 year experience in a hands‑on paid social role working on performance focused campaigns (in‑house or at an agency).
• Familiarity with third‑party analytics tools such as Google Analytics, Metabase, or Amplitude would be a bonus.
• Solid understanding of Meta ads manager, with the ability to accurately activate new creatives and account optimisations.
• Strong data fluency in MS Excel/Google Sheets; including pivot tables, charts, formulas and VLOOKUPs.
• Ability to manipulate, visualise, and extract meaningful insights from data to tell a clear, compelling story.
• Good knowledge of paid social best practices and tracking fundamentals (i.e. pixels, UTM parameters, and attribution).
• Confident and clear communicator, comfortable contributing to team discussions both in writing and verbally.
• Natural curiosity and proactive; you seek out solutions, rather than waiting to be directed.
• Strong attention to detail, particularly when building campaigns or working with data.
• Highly organised, with the ability to manage multiple tasks and deadlines simultaneously.
• Collaborative team player who works well cross‑functionally.

Life at HeliosX

At HeliosX, we’re on a mission to improve healthcare for everyone. Our team includes engineers, scientists, clinicians, pharmacists, marketers, and customer care specialists, all working together to build category‑leading healthcare brands.

In Return, We Offer

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle‑to‑work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside Audible subscription)