At a Glance
- Tasks: Lead creative strategy to drive growth through innovative marketing campaigns.
- Company: Join a dynamic team at Helios X, focused on health and wellness.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on experimentation and performance optimisation.
- Why this job: Make an impact by blending creativity with data to inspire and innovate.
- Qualifications: 5+ years in creative marketing with strong leadership and social media expertise.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Growth Creative Strategy Lead to join our team on a permanent basis. This is a senior-level position and the ideal candidate will blend creative strategy with data analysis to drive business growth and inspire the creative team. We believe strategy is a crucial step in developing high-performing creative assets - this role will ensure all creative assets resonate with our target audiences to achieve key performance indicators (KPIs) across various growth marketing channels. The role will start with a focus on the Weight loss category with an oversight on our other categories (Sexual Health and Skin care) ensuring alignment between data, creative and compliance. You will report to the Creative Director (Growth Marketing) and sit within the Growth Marketing team at Helios X. This role will lead the creative strategy function, alongside the creative execution lead and creative production lead. This is an exciting opportunity for a forward-thinking creative strategist with a passion for social media trends, data-driven decision-making and a strong understanding of performance marketing dynamics.
Key Responsibilities
- Creative Strategic Development
- Oversee the end-to-end creative strategy process for all paid growth marketing channels (social media and display marketing) aligned to channel brief.
- Develop high-impact paid social creative strategy using live data, audience insights and social trends via tooling such as Motion.
- Develop a marketing messaging matrix and calendar for the creative team to align against for key seasonal moments and social trends.
- Link all data and audience insights across the business (brand, compliance and data) to inform concept development in a succinct manner.
- Ensure synergy between channel managers and creative execution.
- Monitor the weekly insights and iterations process - keeping track of winning creative week on week and ensuring the creative team have the knowledge and data they need to iterate successfully and maintain performance.
- Foster a "test and learn" culture for all strategic decisions based on insights with a focus on increasing iterations of winning concepts and rapidly scaling successful creative.
- Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion.
- Lead the creative strategy for Weightloss globally as we expand into new markets with an oversight on sexual health and skin care.
- Data-Driven Decision Making & Performance Optimization
- Use data analytics, user research, and competitor analysis to help refine the creative playbook and improve content performance on paid social platforms (Meta, TikTok).
- Use data and performance insights to inform creative concepts.
- Analyse campaign results, identify trends, and translate learnings into actionable creative roadmaps.
- Work with the Growth channel managers to evaluate content experiment results, develop new creative hypotheses for testing, identify high-performing assets, and iterate on new creative ideas.
- Own weekly insights to iterations call output.
- Monitor key performance indicators and report on creative successes and areas for improvement.
- Lead creative strategy sessions with internal teams (Growth, Paid and Organic Social, Brand, and Creative) to support concept development.
- Review all final assets for strategic alignment and compliance.
- Ensure ideas are transformed into actionable, scalable campaigns that drive HeliosX’s growth across paid social channels.
- Foster strong collaboration with cross-functional teams to align on content strategy, branding, and customer insights.
Who You Are
- Experience: 5+ years of experience in a creative marketing role with a proven track record of developing and executing successful creative strategy for growth.
- Leadership: Demonstrated leadership skills, with the ability to influence and collaborate with cross-functional teams.
- Social Native Expert: Deep understanding with social media platforms like Instagram and TikTok, and understand how to harness trends to drive performance.
- Technical Fluency: Familiarity with marketing analytics platforms such as motion, A/B testing tools and creative production software is a plus.
- Performance-Driven: Proven track record of optimising content based on key performance metrics such as engagement rates, hook rates, and conversion rates.
- Collaborative Innovator: You enjoy working cross-functionally and leading creative ideation sessions to align content strategies with broader business goals.
- Growth Mindset: Passionate about experimentation, data-driven decision-making and constantly improving content to achieve performance goals.
Growth Creative Strategy Lead in London employer: HeliosX Group
HeliosX Group is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. With a unique 4 days on & 4 days off schedule, our Dispenser Supervisor role in Leamington Spa not only provides a balanced work-life dynamic but also includes benefits like private health insurance and a dedicated learning and development budget to help you thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Creative Strategy Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HeliosX Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HeliosX Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HeliosX Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HeliosX Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Creative Strategy Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HeliosX Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HeliosX Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about HeliosX Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HeliosX Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HeliosX Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HeliosX Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
