At a Glance
- Tasks: Support and optimise CRM campaigns across email and SMS to drive customer engagement.
- Company: Join a dynamic team at a leading marketing firm focused on innovation.
- Benefits: Enjoy 25 days holiday, private health insurance, and a learning budget.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make an impact in customer experience while developing your marketing skills.
- Qualifications: 0-1 years in CRM or related marketing; recent grads welcome!
The predicted salary is between 40000 - 50000 £ per year.
As a CRM Executive, you'll support the planning, delivery and optimisation of CRM campaigns across email and SMS, helping drive customer acquisition, onboarding, retention and win‐back. This is a hands‐on role focused on end‐to‐end campaign execution, including briefing, HTML email builds, audience targeting, QA, scheduling, reporting and test‐and‐learn activity, while working closely with cross‐functional teams to keep campaigns aligned with wider business goals. You'll also use performance data, customer insights and competitor trends to help improve campaign effectiveness and identify opportunities to enhance the customer experience.
What You'll Be Doing
- Responsibility for the smooth deployment and execution of CRM campaigns in your designated focus area.
- Responsibility for the end‐to‐end CRM production process, including briefing, coding emails in HTML, targeting, scheduling & analysis of campaigns.
- Build, execute and optimise automated email journeys to improve conversion and drive retention.
- Manage the QA process, ensuring that all work that goes out to customers is of the highest standard.
- Ensure good internal communication around planned CRM activity.
- Use a data‐driven approach to make commercial decisions on product/content selections for campaigns.
- Collaborate cross‐functionally with other relevant teams to align CRM initiatives with overall business goals.
- Support the wider CRM team when required.
Reporting & Insights
- Carry out regular reporting of CRM activity across our brands and locales, identifying areas for improvement and suggesting initiatives to do so.
- Analyse the effectiveness of CRM initiatives against original hypotheses and objectives.
- Stay on top of competitor activity and market trends, sharing insights & best practices with the wider team.
- Monitor and report on customer reviews, devising strategies to improve the customer experience.
- Keeping on top of CRM best practice techniques and industry legislation suggesting opportunities for optimisation.
- Keeping on top of Braze product developments and identifying opportunities to leverage new functionality.
- Work with the CRM Lead to develop our test and learn approach, developing new initiatives, managing execution and interpreting results.
- Maintain an always‐on test approach across our campaigns and automations.
- Take ownership of the testing plans and use results to optimise future CRM activity.
- Present learnings back in an easy‐to‐understand manner to cross‐functional stakeholders.
Who you are
- 0‐1 years experience in CRM or other related marketing position.
- A recent grad or entry‐level experience in CRM or other related marketing position.
- Demonstrable planning and organisational skills, with proven ability to work to strict deadlines and manage multiple projects simultaneously.
- Ability to build collaborative and productive working relationships with key stakeholders/teams across the business.
Skills
- Excellent attention to detail.
- Ability to problem‐solve in an independent and proactive manner.
- Ability to multitask and work at pace on multiple projects concurrently.
- Ability to prioritise according to business needs, level of effort and potential return.
- Manage and influence stakeholders across departments and all levels of the organisation.
Desirable (not essential)
- Hands‐on experience of using an ESP (ideally Braze) to build and send campaigns and segment audiences.
- Experience reporting on CRM campaigns and with a good understanding of CRM related metrics.
- Understanding and awareness of email marketing regulations (GDPR, CANSPAM, TCA).
- Basic email HTML coding experience.
- Previous experience in a CRM role.
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays).
- Private health insurance, along with extra dental and eye care cover.
- Enhanced parental leave.
- Cycle‐to‐work Scheme.
- Electric Car Scheme.
- Free Dermatica and MedExpress products every month, as well as family discounts.
- Home office allowance.
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription).
CRM Executive in London employer: HeliosX Group
As a CRM Executive at our company, you'll thrive in a dynamic and supportive work environment that prioritises employee growth and well-being. With a comprehensive benefits package including private health insurance, generous holiday allowance, and access to learning resources, we foster a culture of collaboration and innovation, ensuring you have the tools and opportunities to excel in your role while contributing to meaningful customer engagement strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
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Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like HeliosX Group who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to HeliosX Group.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research HeliosX Group and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at HeliosX Group
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at HeliosX Group.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
