At a Glance
- Tasks: Lead creative strategy to drive growth through data-driven insights and innovative campaigns.
- Company: Join a dynamic team at Helios X, focused on health and wellness.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and drive innovation across multiple channels.
- Why this job: Be at the forefront of creative marketing, shaping impactful strategies in a fast-paced environment.
- Qualifications: 5+ years in creative marketing, strong leadership, and social media expertise.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Growth Creative Strategy Lead to join our team on a permanent basis. This is a senior-level position and the ideal candidate will blend creative strategy with data analysis to drive business growth and inspire the creative team.
We believe strategy is a crucial step in developing high-performing creative assets - this role will ensure all creative assets resonate with our target audiences to achieve key performance indicators (KPIs) across various growth marketing channels. The role will start with a focus on the Weight loss category with an oversight on our other categories (Sexual Health and Skin care) ensuring alignment between data, creative and compliance.
You will report to the Creative Director (Growth Marketing) and sit within the Growth Marketing team at Helios X. This role will lead the creative strategy function, alongside the creative execution lead and creative production lead. This is an exciting opportunity for a forward-thinking creative strategist with a passion for social media trends, data-driven decision-making and a strong understanding of performance marketing dynamics.
Key Responsibilities- Creative Strategic Development
- Oversee the end-to-end creative strategy process for all paid growth marketing channels (social media and display marketing) aligned to channel brief.
- Develop high-impact paid social creative strategy using live data, audience insights and social trends via tooling such as Motion.
- Develop a marketing messaging matrix and calendar for the creative team to align against for key seasonal moments and social trends.
- Link all data and audience insights across the business (brand, compliance and data) to inform concept development in a succinct manner.
- Ensure synergy between channel managers and creative execution.
- Monitor the weekly insights and iterations process - keeping track of winning creative week on week and ensuring the creative team have the knowledge and data they need to iterate successfully and maintain performance.
- Foster a "test and learn" culture for all strategic decisions based on insights with a focus on increasing iterations of winning concepts and rapidly scaling successful creative.
- Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion.
- Lead the creative strategy for Weightloss globally as we expand into new markets with an oversight on sexual health and skin care.
- Data-Driven Decision Making & Performance Optimization
- Use data analytics, user research, and competitor analysis to help refine the creative playbook and improve content performance on paid social platforms (Meta, TikTok).
- Use data and performance insights to inform creative concepts. Analyse campaign results, identify trends, and translate learnings into actionable creative roadmaps.
- Work with the Growth channel managers to evaluate content experiment results, develop new creative hypotheses for testing, identify high-performing assets, and iterate on new creative ideas.
- Own weekly insights to iterations call output.
- Monitor key performance indicators and report on creative successes and areas for improvement.
- Lead creative strategy sessions with internal teams (Growth, Paid and Organic Social, Brand, and Creative) to support concept development.
- Review all final assets for strategic alignment and compliance.
- Ensure ideas are transformed into actionable, scalable campaigns that drive HeliosX’s growth across paid social channels.
- Foster strong collaboration with cross-functional teams to align on content strategy, branding, and customer insights.
- Who You Are
- Experience: 5+ years of experience in a creative marketing role with a proven track record of developing and executing successful creative strategy for growth.
- Leadership: Demonstrated leadership skills, with the ability to influence and collaborate with cross-functional teams.
- Social Native Expert: Deep understanding with social media platforms like Instagram and TikTok, and understand how to harness trends to drive performance.
- Technical Fluency: Familiarity with marketing analytics platforms such as motion, A/B testing tools and creative production software is a plus.
- Performance-Driven: Proven track record of optimising content based on key performance metrics such as engagement rates, hook rates, and conversion rates.
- Collaborative Innovator: You enjoy working cross-functionally and leading creative ideation sessions to align content strategies with broader business goals.
- Growth Mindset: Passionate about experimentation, data-driven decision-making and constantly improving content to achieve performance goals.
Growth Creative Strategy Lead employer: HeliosX Group
At Helios X, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Growth Creative Strategy Lead, you will have the opportunity to collaborate with cross-functional teams, driving impactful creative strategies while benefiting from our commitment to employee growth and development. Our focus on data-driven decision-making and a supportive environment ensures that your contributions will not only be valued but will also play a crucial role in shaping the future of our brand across exciting markets.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Creative Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with growth marketing and creative strategy. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience can help them achieve their KPIs, especially in areas like social media trends and performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Growth Creative Strategy Lead
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and examples that showcase your innovative thinking. Remember, we’re looking for someone who can blend creativity with data, so don’t hold back!
Tailor Your Application:Make sure to tailor your CV and cover letter to the Growth Creative Strategy Lead role. Highlight your experience in creative strategy and data analysis, and how it aligns with our goals at StudySmarter. We want to see how you can drive growth!
Be Data-Driven:Since this role is all about data-driven decision-making, include specific metrics or results from your past work. Show us how your strategies have led to measurable success. Numbers speak volumes, so don’t shy away from sharing them!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at HeliosX Group
✨Know Your Creative Strategy Inside Out
Before the interview, dive deep into your understanding of creative strategy. Be ready to discuss how you've successfully blended creativity with data analysis in past roles. Prepare specific examples that showcase your ability to develop high-impact strategies that resonate with target audiences.
✨Showcase Your Data-Driven Mindset
Since this role heavily relies on data analytics, come prepared with insights from your previous campaigns. Discuss how you've used data to inform creative concepts and optimise performance. Highlight any tools you’ve used, like A/B testing or marketing analytics platforms, to back up your claims.
✨Demonstrate Your Leadership Skills
As a senior-level position, they’ll be looking for strong leadership qualities. Share experiences where you’ve led cross-functional teams or influenced stakeholders. Emphasise your collaborative approach and how you foster a 'test and learn' culture within your team.
✨Stay Ahead of Social Media Trends
Being a social native expert is key for this role. Research current trends on platforms like Instagram and TikTok, and be ready to discuss how you can harness these trends to drive performance. Bring examples of successful campaigns that utilised trending content effectively.
