At a Glance
- Tasks: Support and optimise CRM campaigns across email and SMS to drive customer engagement.
- Company: Join a dynamic team at a forward-thinking company focused on customer experience.
- Benefits: Enjoy 25 days holiday, private health insurance, and a home office allowance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact by enhancing customer experiences through innovative CRM strategies.
- Qualifications: Ideal for recent grads with a passion for marketing and CRM.
The predicted salary is between 40000 - 50000 £ per year.
As a CRM Executive, you’ll support the planning, delivery and optimisation of CRM campaigns across email and SMS, helping drive customer acquisition, onboarding, retention and win‑back. This is a hands‑on role focused on end‑to‑end campaign execution, including briefing, HTML email builds, audience targeting, QA, scheduling, reporting and test‑and‑learn activity, while working closely with cross‑functional teams to keep campaigns aligned with wider business goals. You’ll also use performance data, customer insights and competitor trends to help improve campaign effectiveness and identify opportunities to enhance the customer experience.
What You’ll Be Doing
- Responsibility for the smooth deployment and execution of CRM campaigns in your designated focus area
- Responsibility for the end‑to‑end CRM production process, including briefing, coding emails in HTML, targeting, scheduling & analysis of campaigns
- Build, execute and optimise automated email journeys to improve conversion and drive retention
- Manage the QA process, ensuring that all work that goes out to customers is of the highest standard
- Ensure good internal communication around planned CRM activity
- Use a data‑driven approach to make commercial decisions on product/content selections for campaigns
- Collaborate cross‑functionally with other relevant teams to align CRM initiatives with overall business goals
- Support the wider CRM team when required
Reporting & Insights
- Carry out regular reporting of CRM activity across our brands and locales, identifying areas for improvement and suggesting initiatives to do so
- Analyse the effectiveness of CRM initiatives against original hypotheses and objectives
- Stay on top of competitor activity and market trends, sharing insights & best practices with the wider team
- Monitor and report on customer reviews, devising strategies to improve the customer experience
- Keeping on top of CRM best practice techniques and industry legislation suggesting opportunities for optimisation
- Keeping on top of Braze product developments and identifying opportunities to leverage new functionality
- Work with the CRM Lead to develop our test and learn approach, developing new initiatives, managing execution and interpreting results
- Maintain an always‑on test approach across our campaigns and automations
- Take ownership of the testing plans and use results to optimise future CRM activity
- Present learnings back in an easy‑to‑understand manner to cross‑functional stakeholders
Who you are
Experience
- 0‑1 years experience in CRM or other related marketing position
- A recent grad or entry‑level experience in CRM or other related marketing position
- Demonstrable planning and organisational skills, with proven ability to work to strict deadlines and manage multiple projects simultaneously
- Ability to build collaborative and productive working relationships with key stakeholders/teams across the business
Skills
- Excellent attention to detail
- Ability to problem‑solve in an independent and proactive manner
- Ability to multitask and work at pace on multiple projects concurrently
- Ability to prioritise according to business needs, level of effort and potential return
- Manage and influence stakeholders across departments and all levels of the organisation
Desirable (not essential)
- Hands‑on experience of using an ESP (ideally Braze) to build and send campaigns and segment audiences
- Experience reporting on CRM campaigns and with a good understanding of CRM related metrics
- Understanding and awareness of email marketing regulations (GDPR, CANSPAM, TCA)
- Basic email HTML coding experience
- Previous experience in a CRM role
Benefits
- 25 Days Holiday (+ all the usual Bank Holidays)
- Private health insurance, along with extra dental and eye care cover
- Enhanced parental leave
- Cycle‑to‑work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, as well as family discounts
- Home office allowance
- Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Audible subscription)
CRM Executive employer: HeliosX Group
As a CRM Executive at our company, you'll be part of a dynamic and supportive work culture that prioritises employee growth and development. With a comprehensive benefits package including private health insurance, generous holiday allowance, and access to wellness resources, we ensure our team members are well taken care of while they contribute to impactful CRM campaigns. Located in a vibrant area, we foster collaboration across departments, providing you with the opportunity to learn from experienced professionals and make a meaningful impact on customer engagement strategies.
