SEO Manager

SEO Manager

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead organic growth and drive traffic for top brands through SEO strategies.
  • Company: Join Helen of Troy, a dynamic company with trusted brands like OXO and Hydro Flask.
  • Benefits: Enjoy competitive pay, flexible work options, and employee discounts.
  • Why this job: Make an impact on well-known brands while developing your SEO skills.
  • Qualifications: 5+ years in SEO/DTC, strong analytical skills, and a passion for digital marketing.
  • Other info: Be part of a diverse team committed to inclusion and innovation.

The predicted salary is between 36000 - 60000 £ per year.

Join our team at Helen of Troy and make an immediate impact on our trusted brands: , , , , , , , , , , and , and Together, we build innovative and useful products that elevate people\’s lives everywhere every day.

Look around your home, and you\’ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: SEO Manager

Work Location: Poole Office (Hybrid) OR UK Remote

Type: Full time, Permanent

What you will be doing:

We\’re hiring an SEO Manager! Join our digital team to lead organic growth across our Magento and Shopify DTC platforms. In this role, you\’ll drive traffic, revenue, and brand visibility through technical SEO, on-page optimisation, and content strategy. You\’ll collaborate closely with merchandising, content, and engineering teams to maximise search performance and business impact.

Key Responsibilities

Organic Performance Analysis & Reporting

  • Analysing and interpreting organic performance data (traffic, conversions, revenue) to identify trends, opportunities, and risks.
  • Providing actionable commercial insights to improve product and category rankings, ensuring alignment with business goals.
  • Monitoring and reporting on keyword visibility, share-of-voice, and SERP real estate using tools like Google Search Console, GA4, SEMrush, and Ahrefs.
  • Developing and tracking key SEO KPIs to assess the performance of the DTC platform and inform strategic decisions.
  • Technical SEO Stewardship

  • Conducting regular technical audits to resolve crawl, indexing, site speed, and structured data issues.
  • Overseeing implementation and maintenance of HREFlang tags for accurate international and language targeting.
  • Managing foundational SEO elements including sitemaps, , canonicalization, and schema markup.
  • Collaborating with engineering teams to ensure timely implementation of technical fixes.
  • Developing strategies for internal linking, canonical tagging, and duplicate content mitigation.
  • Content & Category Optimisation

  • Leading keyword research and mapping across PDPs, category pages, and informational content.
  • Optimising meta tags, headers, and internal linking structures for SEO and user intent.
  • Setting content standards for product detail and category pages to balance SEO impact with brand voice.
  • Partnering with UX/UI and content teams to ensure SEO is integrated into the user experience.
  • Creating detailed SEO briefs for blogs, landing pages, FAQs, and other site content.
  • Analysing SERP features and “People Also Ask” trends to guide content ideation and gap analysis.
  • Advising copywriters on SEO best practices including E-E-A-T, entity optimisation, and content freshness.
  • Driving strategies to win featured snippets, position zero, and other rich results.
  • Generative Engine Optimisation (GEO)

  • Monitoring emerging answer engine surfaces (Google AI Overviews, Bing Copilot, ChatGPT, to understand citation and authority signals.
  • Optimising onsite and offsite content to increase brand visibility in AI-generated answers.
  • Building and maintaining a prompt library for common consumer and brand queries, identifying gaps and inaccuracies.
  • Collaborating with PR, social, and influencer teams to seed authoritative third-party mentions.
  • Creating GEO dashboards to track impressions, citations, and traffic from generative answers, integrating these into overall organic growth reporting.
  • Skills and Qualifications needed to be successful in this role:

  • 5+ Years of SEO/DTC experience in premium consumer goods businesses.
  • Deep understanding of organic search metrics, technical SEO, and content optimisation.
  • High level of expertise with SEO tools, GA4, and Adobe Analytics.
  • Fluent in English (Fluency in French would be an asset but not critical)
  • Excitement about joining a mid-size yet growing company with fast-growing brands!
  • Authorized to work in the UK on a full-time basis
  • What do we offer?

  • Competitive compensation package depending on experience and skills
  • Flexible work policy with regards to working hours and work from home
  • Increased flexi-days package after 1 year of service
  • Employee assistance counselling line
  • Employee discounts on all our EMEA products
  • Lunch and Learns
  • Company closure between Christmas and New Year’s
  • The chance to work in an international, diverse, and inclusive environment!
  • SEO Manager employer: Helen of Troy

    At Helen of Troy, we pride ourselves on being an excellent employer by fostering a culture of inclusion and empowerment. Our Poole office offers a hybrid work model, competitive compensation, and a supportive environment that encourages professional growth through initiatives like Lunch and Learns and increased flexi-days after one year of service. Join us to make a meaningful impact on our trusted brands while enjoying the benefits of working in a diverse and innovative team.
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    Contact Detail:

    Helen of Troy Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land SEO Manager

    Tip Number 1

    Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

    Tip Number 2

    Prepare for interviews by researching the company and its products. Understand their SEO strategies and be ready to discuss how you can contribute to their growth. Show them you’re not just another candidate!

    Tip Number 3

    Practice your pitch! Be clear about your experience and how it aligns with the role of SEO Manager. Highlight your successes in driving organic growth and be ready to share specific examples.

    Tip Number 4

    Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Helen of Troy.

    We think you need these skills to ace SEO Manager

    SEO Strategy
    Technical SEO
    On-page Optimisation
    Content Strategy
    Organic Performance Analysis
    Keyword Research
    Google Search Console
    GA4
    SEMrush
    Ahrefs
    Site Speed Optimisation
    Internal Linking
    Content Optimisation
    E-E-A-T Principles
    Generative Engine Optimisation

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV is tailored to the SEO Manager role. Highlight your experience with technical SEO, content optimisation, and any tools like Google Search Console or SEMrush that you've used. We want to see how your skills align with what we're looking for!

    Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about SEO and how you can contribute to our brands. Share specific examples of your past successes in driving organic growth – we love a good story!

    Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Mention any experience you have with performance reporting and how you've used data to inform your SEO strategies. Numbers speak volumes!

    Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!

    How to prepare for a job interview at Helen of Troy

    Know Your SEO Stuff

    Make sure you brush up on your technical SEO knowledge. Be ready to discuss tools like Google Search Console, GA4, SEMrush, and Ahrefs. Prepare examples of how you've used these tools to drive organic growth in previous roles.

    Showcase Your Analytical Skills

    Be prepared to talk about how you've analysed organic performance data in the past. Think of specific instances where your insights led to improved rankings or traffic. This will show that you can provide actionable commercial insights, which is key for the role.

    Collaborate Like a Pro

    Since this role involves working closely with merchandising, content, and engineering teams, think of examples where you've successfully collaborated with different departments. Highlight your communication skills and how you ensure everyone is aligned towards common goals.

    Stay Ahead of Trends

    Familiarise yourself with emerging trends in SEO, especially around generative engines like Google AI Overviews and ChatGPT. Discuss how you would optimise content for these platforms and demonstrate your forward-thinking approach to SEO strategies.

    SEO Manager
    Helen of Troy
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