At a Glance
- Tasks: Lead DTC strategy and drive eCommerce growth for top brands in EMEA.
- Company: Join a dynamic team at a growing international company with exciting brands.
- Benefits: Competitive pay, flexible work hours, employee discounts, and stock purchase plan.
- Other info: Enjoy a collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact in eCommerce while working with innovative brands.
- Qualifications: 10-15 years in digital marketing, strong leadership, and eCommerce expertise required.
The predicted salary is between 70000 - 90000 £ per year.
Position: Associate Sales Director Ecommerce for Osprey, Hydro Flask and Curlsmith
Work Location: London
Type: Full time, Permanent, Hybrid
What you will be doing:
As the Associate Sales Director ECommerce at Helen of Troy EMEA, you will be responsible for leading and driving the Direct-to-Consumer (DTC) efforts within the EMEA (Europe, Middle East, and Africa) region, encompassing all relevant brands as part of the overall Online team and strategy for Curlsmith, Osprey and Hydro Flask. You will be involved in setting the strategic vision and objectives for our DTC channels, aligning with the company's five-year business plan and overarching goals. Your leadership will span across Sales, Content/Merchandising, Marketing/Media, and Operations, and your primary focus will be achieving a substantial increase in our overall business share, while ensuring that our DTC websites are the best-in-class expression of our brand’s identity.
Key Responsibilities:
- DTC Strategy Development: Develop, implement, and manage a comprehensive DTC channel vision, strategy, and objectives that are in alignment with the company's five-year business plan.
- Revenue Generation: Deliver on the sales plan for Ecommerce across all relevant brands, ensuring that revenue targets are met and budgetary goals are achieved.
- Team Leadership: Manage and inspire the DTC team, fostering a culture of excellence, collaboration, and continuous improvement.
- Market Analysis: Keep informed about industry trends, consumer behaviour, and competitive landscape within the EMEA market.
- SEO: Own the onsite SEO performance in conjunction with external agency partners and internal teams to drive organic traffic and revenue.
- CRM: Drive CRM, Retention & Loyalty strategies that focus on improving customer lifetime value.
- Inventory Planning: Collaborate with the Finance & Operations team to budget and plan accurate inventory levels.
- Paid Media: Oversee performance of paid media, including Paid Search & Paid Social.
- Technology Evaluation: Continually evaluate new technologies and strategies.
- Customer Journey Optimization: Regularly optimise the customer journey through the site.
- Benchmarking: Review benchmark websites in terms of product range, marketing initiatives, functionality, and offerings.
- KPI Tracking: Track and analyse key performance indicators (KPIs).
Skills:
- Experience across multiple functional ECommerce areas e.g. payments, delivery options, customer experience, content, merchandising, analytics, digital marketing, omnichannel.
- Experience in project management.
- A good understanding of software development and practical understanding of implementation.
- Strong organisational skills and ability to prioritise workloads.
- Detail-oriented, whilst being able to adapt quickly to changing business processes.
- Magento & Shopify eCommerce platforms knowledge.
- Understanding of the technical aspects of online applications, web development, ECommerce.
- Fluent in English (and French would be a bonus).
Minimum Qualifications:
- University degree or equivalent in Economics, Business, Marketing or equivalent.
- 10-15 plus years experience in digital marketing ideally within an international FMCG/Healthcare/Home/Outdoor B2C environment.
- Authorized to work in the United Kingdom on a full-time basis.
Benefits:
- Competitive compensation package depending on experience and skill.
- Flexible work policy with regards to working hours and work from home.
- Increased flexi-days package after 1 year of service.
- Employee discounts on all our EMEA products.
- Company closure between Christmas and New Year’s.
- Employee Stock Purchase Plan.
- The chance to work in an international, diverse, and inclusive environment!
