At a Glance
- Tasks: Lead and drive Direct-to-Consumer strategies for top brands like Hydro Flask and Osprey.
- Company: Join Helen of Troy, a leader in innovative consumer products with a diverse brand portfolio.
- Benefits: Enjoy competitive pay, flexible work hours, and employee discounts on amazing products.
- Other info: Be part of a diverse team that values your unique perspective and ideas.
- Why this job: Make a real impact in eCommerce while working with exciting brands in a collaborative environment.
- Qualifications: 10-15 years in digital marketing with strong eCommerce and leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
Join our team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion.
As the Associate Sales Director ECommerce at Helen of Troy EMEA, you will be responsible for leading and driving the Direct-to-Consumer (DTC) efforts within the EMEA (Europe, Middle East, and Africa) region, encompassing all relevant brands as part of the overall Online team and strategy for Curlsmith, Osprey, and Hydro Flask. You will be involved in setting the strategic vision and objectives for our DTC channels, aligning with the company's five-year business plan and overarching goals.
Your leadership will span across Sales, Content/Merchandising, Marketing/Media, and Operations, and your primary focus will be achieving a substantial increase in our overall business share, while ensuring that our DTC websites are the best-in-class expression of our brand’s identity.
Key Responsibilities
- DTC Strategy Development: Develop, implement, and manage a comprehensive DTC channel vision, strategy, and objectives that are in alignment with the company's five-year business plan.
- Revenue Generation: Deliver on the sales plan for Ecommerce across all relevant brands, ensuring that revenue targets are met and budgetary goals are achieved.
- Team Leadership: Manage and inspire the DTC team, fostering a culture of excellence, collaboration, and continuous improvement.
- Market Analysis: Keeping informed about industry trends, consumer behaviour, and competitive landscape within the EMEA market.
- SEO: Own the onsite SEO performance in conjunction with external agency partners and internal teams to drive organic traffic and revenue.
- CRM: Drive CRM, Retention & Loyalty strategies that focus on improving customer lifetime value.
- Inventory Planning: Collaborate with the Finance & Operations team to budget and plan accurate inventory levels.
- Paid Media: Oversee performance of paid media, including Paid Search & Paid Social.
- Technology Evaluation: Continually evaluate new technologies and strategies.
- Customer Journey Optimization: Regularly optimising the customer journey through the site.
- KPI Tracking: Tracking and analyzing key performance indicators (KPIs).
Skills needed to be successful in this role:
- Experience across multiple functional ECommerce areas.
- A good understanding of software development and practical understanding of implementation.
- Strong organizational skills and ability to prioritize workloads.
- Detail-oriented, whilst being able to adapt quickly to changing business processes.
- Magento & Shopify eCommerce platforms knowledge.
- Understanding of the technical aspects of online applications.
- Fluent in English (and French would be a bonus).
Minimum Qualifications:
- University degree or equivalent in Economics, Business, Marketing or equivalent.
- 10-15 plus years experience in digital marketing ideally within an international FMCG/Healthcare/Home/Outdoor B2C environment.
- Authorized to work in the United Kingdom on a full-time basis.
What do we offer?
- Competitive compensation package depending on experience and skill.
- Flexible work policy with regards to working hours and work from home.
- Increased flexi-days package after 1 year of service.
- Employee assistance counselling line.
- Employee discounts on all our EMEA products.
- Company closure between Christmas and New Year’s.
- Employee Stock Purchase Plan.
- The chance to work in an international, diverse, and inclusive environment!
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger.
E-Commerce Associate Director in London employer: Helen-of-Tro
At Helen of Troy, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters inclusion and innovation. Our London-based team enjoys flexible working arrangements, competitive compensation, and numerous employee benefits, including discounts on our renowned brands and opportunities for professional growth. Join us to make a meaningful impact while collaborating with passionate individuals dedicated to elevating everyday lives through our trusted products.
