Salary: £98,766 to £122,000 depending on experience, plus benefits listed below
Function: Marketing
Location: London
Contract: Permanent
Closing date: 5th August 2026
We're looking for a Marketing Manager to lead a portfolio of our best-loved brands and drive volume, value and market share growth. This is a director-level remit. You will own the brand P&L, lead a team, and act as brand guardian across the HEINEKEN UK business. You will bring extensive brand marketing experience from FMCG or CPG.
About The RoleAs Marketing Manager, you own the health and growth of a portfolio of our best-loved brands, driving volume, value and market share. This is one of our largest portfolios and the scope and accountability sit at director level. You are the brand guardian and the leading advocate for these brands right across the HEINEKEN UK business.
You lead a team of managers and senior specialists. Your job is to get the best from them, building their capability and developing the talent we will need next, rather than doing the work yourself.
Day to day, you set and own the brand and channel plans. You use the full marketing mix to grow profitability and brand awareness, track performance against plan, and step in early where something needs correcting, keeping people informed as you go.
The role reaches well beyond your own team. You partner with senior leaders across Business Units to shape cross-functional strategies, and you read consumer attitudes, competitor moves and distribution closely so our brands keep pace with the market.
You also help lead our Marketing transformation, influencing across functions and stakeholders within a complex multinational matrix.
Who we're looking forThis is a director-level marketing leadership role, and you will deliver results through your team. Our HEINEKEN Behaviours are integral to how you lead.
We're looking for a proven marketing leader from FMCG or CPG who brings:
- Extensive FMCG or CPG experience in brand marketing and the core of your career in creative brand building
- End-to-end business leadership, with large-scale P&L ownership and clear commercial accountability
- A track record in modern, culture-led brand building, with the appetite to drive Marketing transformation
- Experience leading sizeable, high-performing teams, building capability and developing talent rather than doing the work yourself
- Confidence operating within a complex multinational matrix, influencing across functions and stakeholders
- Deep consumer sector knowledge, with a feel for the external market, competitor behaviour and distribution
- Strong commercial and analytical judgement, turning insight into winning brand and channel plans
- Experience developing through-the-line communications campaigns across the full marketing mix
- Company-funded Private Medical Healthcare
- Double-matched pension (up to 10%)
- 35 days annual leave (holiday trading available) + 3 public holidays
- Flexible benefits, including a retail discounts platform
- A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)
Please note you must have legal right to work in the UK.
Apply today to discover Your Future, Untapped.
Marketing Manager employer: Heineken
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration and innovation. As a Technician in our brewing team, you'll enjoy competitive benefits, including 32 days of holiday, wellbeing support, and comprehensive development opportunities through our Upskill-Reskill programme. Join us in a role where your contributions directly impact the production of beloved brands while being part of a community-focused company that values every employee's growth and success.
