At a Glance
- Tasks: Lead exciting brand activation projects and support impactful marketing campaigns.
- Company: Join HEINEKEN, the UK's leading drinks business with a diverse and innovative culture.
- Benefits: Enjoy competitive salary, annual bonus, 32 days holiday, and free drinks!
- Other info: Hybrid working model with excellent career development opportunities.
- Why this job: Make a real impact on beloved brands while developing your marketing skills.
- Qualifications: Passion for brands, strong project management, and eagerness to learn.
The predicted salary is between 38000 - 43500 £ per year.
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below.
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Contract: Permanent
Latest Application Closing Date: 30th July 2026. Please note, that we may close vacancies early when we receive significant numbers of applications, so don’t delay!
At HEINEKEN we’re about more than the name above the door. As the UK’s leading pub, cider and beer business we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry. That kind of success is only possible with a diverse mix of talented people. It’s the pride and passion of our colleagues that makes us stand out from the crowd. We’re building a future that embraces innovation, sustainability, diversity, and of course, the opportunity for our 2,000 colleagues to make the most of their careers. We’re a business which will bring out the best in you. If you’re as excited about our future as we are, then we’d love to hear how you can help us shape it.
We’ve ambitious goals. And we know it’s the expertise and enthusiasm of our people that fuels our growth. Right now, we’re looking for an Assistant Brand Manager to join our Marketing team.
The Role
Following an internal promotion, we’re excited to bring an Assistant Brand Manager role to market. Reporting into a Senior Brand Manager, your role will be to support the brand marketing team in delivery of our most exciting and impactful plans to date. You’ll also fully own key projects and support strategic development for our brands from 2026 onwards.
Responsibilities of the role include, but aren’t limited to:
- Leading development and delivery of exciting activation projects across all routes to market
- Supporting the brand team in delivering impactful ABTL campaigns
- Creative development – as a brand guardian with the consumer at the heart of what we do, ensuring creative execution is impactful and fit-for-purpose
- Multi-million-pound budget management and tracking
- Brand performance analysis and tracking
- Stakeholder management across the wider department, business, and partner agencies
- Ownership of key brand channels like social platforms alongside our internal social and media buying teams
The Candidate
We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate should be passionate about brands and advocate for the consumer's perspective, while also demonstrating a strong eagerness to learn.
- A people-person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
- A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
- A desire to learn – as an entry level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
- Creative – not afraid to share ideas when planning campaigns
- Strong verbal and written communication skills – the role requires management of stakeholders at all levels
- Commercial acumen – good analytical skills and comfortable with numbers
- Marketing experience in FMCG or the alcohol industry
- Experience managing agency partners
Our ways of working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Here’s a flavour of what we offer:
- Annual bonus
- Double-matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion
…and much more! Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.
The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay! If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who we are
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more. It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities. When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive. There’s no better place to untap your future. Join us and brew a better career.
Assistant Brand Manager in London employer: Heineken
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions collaboration and innovation. As a Technician in our brewing team, you'll enjoy competitive benefits, including 32 days of holiday, wellbeing support, and comprehensive development opportunities through our Upskill-Reskill programme. Join us in a role where your contributions directly impact the production of beloved brands while being part of a community-focused company that values every employee's growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heineken and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heineken are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heineken on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heineken. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heineken. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heineken:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heineken’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heineken
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heineken will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heineken, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
