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- Tasks: Grow HEINEKEN's presence in London & South East through strategic customer relationships.
- Company: Join HEINEKEN, a leader in brewing iconic beers and ciders.
- Benefits: Enjoy a competitive salary, company car, annual bonus, and 35 days holiday.
- Other info: Be part of a diverse team with excellent development opportunities.
- Why this job: Make an impact in a dynamic role while enjoying the vibrant pub culture.
- Qualifications: Sales experience, strong relationship skills, and a passion for growth.
The predicted salary is between 37000 - 47000 £ per year.
Function: On-Trade
Location: Field based – across the London & South East London area due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area.
Salary: £37,000 - £47,000 base depending on experience, plus full benefits listed below.
Contract: 12 month Fixed Term Contract
Closing Date: 28th January 2026
At HEINEKEN UK, we’re proud to brew some of the nation’s most iconic beers and ciders; but we’re just as proud of the careers we build and the people who shape them. Due to an internal promotion, we’re looking for a Customer Development Manager (CDM) to join our field sales team covering the London & South East London region. Whether you’re working in FMCG, retail, hospitality, or another fast-paced environment, if you’ve got commercial experience and a passion for working with people, we’d love to hear from you.
About the role: As one of HEINEKEN’s CDM's, you’ll be responsible for growing HEINEKEN’s presence across a variety of outlets - from community locals to trendsetting bars you’ll work closely with customers to boost brand visibility and commercial performance. You’ll develop strategic plans that drive mutual value, ensure our products are in the right places at the right times, and help customers bring our brands to life. You’ll also align with major marketing activations; from Champions League and Rugby Champions Cup to UEFA Women’s Euros and Formula 1.
So, what will you be doing? Here are some of the key accountabilities:
- Deliver on Volume, Revenue, Profit and Market Share targets.
- Negotiating and executing Commercial Agreements.
- Offering insight-driven category and ranging advice.
- Understanding customer P&Ls and supporting business growth.
- Strengthening HEINEKEN’s presence in the London and South East London region.
Who we’re looking for: We’re looking for someone with commercial drive, strong relationship-building skills, and the curiosity to learn and grow. You don’t need to come from an identical role; if you’ve built experience in sales, account management, or business development in any industry, you could be a great fit.
We’re keen to hear from people who:
- Have frontline sales or commercial experience.
- Are comfortable with numbers, pricing, and P&Ls.
- Know how to build lasting customer relationships.
- Bring energy, empathy, and a collaborative spirit.
- Are open to change and thrive in a fast-moving environment.
- Hold a full UK driving licence.
- And ideally — love pubs as much as we do!
Our Benefits: As part of the team, along with your salary you’ll also receive:
- Company Car (a full drivers licence is essential for this role).
- Annual bonus.
- Company funded Private Medical Healthcare.
- Double matched pension (up to 10%).
- 35 days holiday.
- A monthly case of our delicious ciders and beers!
- Development pathways and learning opportunities.
- Access to employee networks and inclusion groups.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
The Application: Not sure if you meet every requirement? That’s okay. We believe potential matters, and we’re committed to developing people in role. So, if you’re excited by what you’ve read, we’d love to hear from you. If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.
Who We Are: We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential. Apply today to discover Your Future, Untapped.
Customer Development Manager - London & South East London employer: Heineken
Contact Detail:
Heineken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Manager - London & South East London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching HEINEKEN and understanding their products and values. Show your passion for the brand and how you can contribute to their growth in the London & South East region.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Customer Development Manager. Highlight your relationship-building skills and commercial drive to impress the interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the HEINEKEN family.
We think you need these skills to ace Customer Development Manager - London & South East London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Customer Development Manager role. Highlight any relevant sales or account management experience, and don’t forget to sprinkle in some of that passion for working with people!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your background makes you a great fit. Be genuine and let your personality come through – we love seeing the real you!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your commercial drive and relationship-building skills. Numbers speak volumes, so if you’ve hit targets or improved performance, make sure to shout about it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Heineken
✨Know Your Numbers
As a Customer Development Manager, you'll need to be comfortable with numbers, pricing, and P&Ls. Brush up on your financial acumen before the interview. Be ready to discuss how you've used data to drive sales or improve customer relationships in your previous roles.
✨Showcase Your Relationship Skills
Building lasting customer relationships is key for this role. Prepare examples of how you've successfully developed partnerships in the past. Think about specific situations where your energy and empathy made a difference in a business relationship.
✨Understand the Brand
Familiarise yourself with HEINEKEN's products and marketing activations. Being able to discuss their brands and how you can contribute to their visibility will show your genuine interest in the company. Consider how you can align your strategies with their major events like the Champions League or Formula 1.
✨Be Ready for Change
This role thrives in a fast-moving environment, so be prepared to discuss how you've adapted to change in your previous positions. Share examples that highlight your flexibility and willingness to embrace new challenges, as this will resonate well with the hiring team.