At a Glance
- Tasks: Lead brand strategy and drive commercial initiatives for iconic beer and cider brands.
- Company: Join a leading beverage company with a vibrant marketing team in London.
- Benefits: Enjoy a competitive salary, annual bonus, private healthcare, and 35 days holiday.
- Other info: Hybrid working model with opportunities for professional growth and development.
- Why this job: Make a real impact on beloved brands while developing your marketing career.
- Qualifications: 10+ years in brand marketing with a strong consumer focus and collaborative mindset.
The predicted salary is between 80000 - 90000 £ per year.
Senior Brand Manager – Fixed Term Contract
Salary: £80,000 – £90,000 depending on experience, plus 15% flexible benefits allowance, annual bonus, and benefits listed below.
Function: Marketing
Application closing date: 5th August 2026. We may close vacancies early if we receive significant numbers of applications.
Role Overview
We’re looking for an outstanding Senior Brand Manager to join our Marketing team, working on one of our iconic beer or cider brands.
This high‑profile role will lead key commercial and brand initiatives at the heart of our growth agenda.
Reporting into a Marketing Manager, you will be a passionate, creative, and consumer‑centric marketer who thrives on building brands, influencing stakeholders and turning insight into action.
Responsibilities
- Develop and lead the local brand strategy.
- Partner with broader Marketing functions on research, innovation, media and activation to ensure a holistic brand strategy and planning.
- Own the annual brand plan and deliver initiatives that drive commercial and brand targets.
- Bring brand positioning to life through meticulous and consistent execution across all touchpoints.
- Lead brand communications and own the end‑to‑end communications strategy.
- Manage multi‑million‑pound media investment in collaboration with media agency and in‑house data‑driven media organisation.
- Partner with Commerce functions to deliver winning revenue growth strategies and ensure delivery of in‑market execution against brand strategies.
- Build strong agency partnerships to deliver competitive advantage through seamless ABTL integration.
- Track and report brand performance (volume, value, share and spend), turning insight into clear, prioritised action plans.
About You
You are a curious, consumer‑focused marketer who loves building brands and turning insight into action.
You are comfortable owning big decisions, influencing across teams, and balancing long‑term brand thinking with short‑term commercial impact.
You bring energy to your work, ask great questions, and know how to move things forward even when the path isn’t perfectly mapped out.
- At least 10 years’ experience in brand marketing.
- A strong track record in developing consumer‑centric brand plans across all marketing disciplines.
- The confidence and credibility to influence a broad range of stakeholders, including at a senior level.
- Sound judgement and decision‑making skills, with the ability to know when to shift from analysis to action.
- A collaborative mindset, with the ability to work effectively across global, commercial and agency partners.
Benefits
- Discretionary annual bonus.
- Benefits allowance (15% of base salary).
- Company‑funded private medical healthcare.
- Double‑matched pension contributions (up to 10%).
- 35 days holiday (with the option to buy/sell).
- A monthly case of our delicious ciders and beers.
- Exciting opportunities to develop your career.
- Ways of Working
Our office sites operate a hybrid model.
You will spend Tuesdays, Thursdays and one other day in the office and two days from home—though you are welcome to work from the office on other days.
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Senior Brand Manager - Fixed Term Contract employer: Heineken UK
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within our brewing team in Manchester. With competitive benefits such as a double-matched pension scheme, generous holiday allowance, and comprehensive development opportunities, we are committed to supporting our employees' growth while ensuring a safe and enjoyable working environment. Join us in crafting some of the nation's favourite beers and ciders, where your contributions truly make a difference.
