At a Glance
- Tasks: Lead exciting brand projects and support impactful marketing campaigns.
- Company: Join a global leader in the beverage industry with a vibrant culture.
- Benefits: Enjoy competitive salary, annual bonus, 32 days holiday, and free drinks!
- Other info: Hybrid working model with endless opportunities for growth and development.
- Why this job: Make a real impact on brands while developing your marketing skills.
- Qualifications: Strong project management skills and a passion for brands are essential.
The predicted salary is between 38000 - 43500 £ per year.
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below.
Function: Marketing
Location: London (near Oxford Street), a mix of office and home working
Contract: Permanent
Latest Application Closing Date: 30th July 2026. Please note that we may close vacancies early when we receive a significant number of applications.
The Role:
Reporting into a Senior Brand Manager, the Assistant Brand Manager will support the brand marketing team in delivering our most exciting and impactful plans to date and fully own key projects and support strategic development for our brands from 2026 onwards.
Responsibilities:
- Lead development and delivery of exciting activation projects across all routes to market
- Support the brand team in delivering impactful ABTL campaigns
- Creative development – as a brand guardian, ensuring creative execution is impactful and fit-for-purpose
- Multi-million-pound budget management and tracking
- Brand performance analysis and tracking
- Stakeholder management across the wider department, business, and partner agencies
- Ownership of key brand channels like social platforms alongside our internal social and media buying teams
The Candidate:
We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate is passionate about brands and advocates for the consumer’s perspective, while demonstrating a strong eagerness to learn.
Essential:
- A people‑person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
- A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
- A desire to learn – as an entry‑level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
- Creative – not afraid to share ideas when planning campaigns
- Strong verbal and written communication skills – the role requires management of stakeholders at all levels
- Commercial acumen – good analytical skills and comfortable with numbers
Desirable:
- Marketing experience in FMCG or the alcohol industry
- Experience managing agency partners
Our ways of working:
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Our benefits:
- Annual bonus
- Double‑matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any of these fall on a weekend, you’ll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion…and much more!
Assistant Brand Manager in London employer: Heineken UK
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within our brewing team in Manchester. With competitive benefits such as a double-matched pension scheme, generous holiday allowance, and comprehensive development opportunities, we are committed to supporting our employees' growth while ensuring a safe and enjoyable working environment. Join us in crafting some of the nation's favourite beers and ciders, where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Heineken UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Heineken UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Heineken UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Heineken UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Heineken UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Heineken UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Heineken UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Heineken UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Heineken UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Heineken UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
