At a Glance
- Tasks: Drive HEINEKEN's brand visibility and commercial performance across Leeds' vibrant outlets.
- Company: Join HEINEKEN, a leader in brewing with a rich 150-year history.
- Benefits: Enjoy a competitive salary, company car, annual bonus, and 35 days holiday.
- Other info: Dynamic role with development pathways and a focus on diversity and inclusion.
- Why this job: Be part of exciting marketing activations and make a real impact in the community.
- Qualifications: Commercial experience, strong relationship-building skills, and a full UK driving licence required.
The predicted salary is between 35000 - 43000 £ per year.
Function: On-Trade
Location: Field based – across the Leeds area due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area.
Salary: £35,000 - £43,000 base depending on experience, plus performance bonus & full benefits listed below.
Contract: Permanent
Closing Date: 31st August 2026
At HEINEKEN UK, we’re proud to brew some of the nation’s most iconic beers and ciders; but we’re just as proud of the careers we build and the people who shape them. Due to an internal promotion, we’re looking for a Customer Development Manager (CDM) to join our field sales team covering the Leeds & Greater Leeds region. Whether you’re working in FMCG, retail, hospitality, or another fast-paced environment, if you’ve got commercial experience and a passion for working with people, we’d love to hear from you.
About the role:
As one of HEINEKEN’s CDM's, you’ll be responsible for growing HEINEKEN’s presence across a variety of outlets - from community locals to trendsetting bars you’ll work closely with customers to boost brand visibility and commercial performance. You’ll develop strategic plans that drive mutual value, ensure our products are in the right places at the right times, and help customers bring our brands to life. You’ll also align with major marketing activations; from Champions League and Rugby Champions Cup to UEFA Women’s Euros and Formula 1.
What will you be doing?
- Deliver on Volume, Revenue, Profit and Market Share targets.
- Negotiating and executing Commercial Agreements.
- Offering insight-driven category and ranging advice.
- Understanding customer P&Ls and supporting business growth.
- Strengthening HEINEKEN’s presence in the Leeds and Greater Leeds region.
Who we’re looking for:
We’re looking for someone with commercial drive, strong relationship-building skills, and the curiosity to learn and grow. You don’t need to come from an identical role; if you’ve built experience in sales, account management, or business development in any industry, you could be a great fit. We’re keen to hear from people who:
- Have frontline sales or commercial experience.
- Are comfortable with numbers, pricing, and P&Ls.
- Know how to build lasting customer relationships.
- Bring energy, empathy, and a collaborative spirit.
- Are open to change and thrive in a fast-moving environment.
- Hold a full UK driving licence.
- And ideally — love pubs as much as we do!
A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.
Our Benefits:
- Company Car (a full drivers licence is essential for this role).
- Annual bonus.
- Company funded Private Medical Healthcare.
- Double matched pension (up to 10%).
- 35 days holiday.
- A monthly case of our delicious ciders and beers!
- Development pathways and learning opportunities.
- Access to employee networks and inclusion groups.
You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.
Who We Are:
We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Customer Development Manager - Leeds - HEINEKEN On Trade employer: Heineken UK
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within our brewing team in Manchester. With competitive benefits such as a double-matched pension scheme, generous holiday allowance, and comprehensive development opportunities, we are committed to supporting our employees' growth while ensuring a safe and enjoyable working environment. Join us in crafting some of the nation's favourite beers and ciders, where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Development Manager - Leeds - HEINEKEN On Trade
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Heineken UK as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Heineken UK and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Heineken UK’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Customer Development Manager - Leeds - HEINEKEN On Trade
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Heineken UK, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Heineken UK, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Heineken UK.
How to prepare for a job interview at Heineken UK
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Heineken UK offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Heineken UK but also helps you get a feel for whether you’d thrive in that environment.
