Assistant Brand Manager
Salary: £38,000 - £43,500 depending on experience, plus annual bonus, and benefits listed below
Function: Marketing
Location: London (near Oxford Street), a mix of office and home working
Contract: Permanent
Latest Application Closing Date: 30th July 2026. Please note that we may close vacancies early when we receive a significant number of applications.
The Role
Reporting into a Senior Brand Manager, the Assistant Brand Manager will support the brand marketing team in delivering our most exciting and impactful plans to date and fully own key projects and support strategic development for our brands from 2026 onwards.
Responsibilities
- Lead development and delivery of exciting activation projects across all routes to market
- Support the brand team in delivering impactful ABTL campaigns
- Creative development – as a brand guardian, ensuring creative execution is impactful and fit-for-purpose
- Multi-million-pound budget management and tracking
- Brand performance analysis and tracking
- Stakeholder management across the wider department, business, and partner agencies
- Ownership of key brand channels like social platforms alongside our internal social and media buying teams
The Candidate
We are looking for someone to lead activation efforts in both On and Off Trade, through dynamic experiential campaigns, sampling, and design. The ideal candidate is passionate about brands and advocates for the consumer’s perspective, while demonstrating a strong eagerness to learn.
Essential
- A people‑person with strong project management skills – the role includes leading multiple projects with varying timelines and a large network of stakeholders
- A passion for brands – we are the voice of the brand for our consumers, a drive for what we do to impact how consumers feel about our brands is key
- A desire to learn – as an entry‑level role in Brands Marketing in a truly Global business, opportunities to develop within Heineken are endless
- Creative – not afraid to share ideas when planning campaigns
- Strong verbal and written communication skills – the role requires management of stakeholders at all levels
- Commercial acumen – good analytical skills and comfortable with numbers
Desirable
- Marketing experience in FMCG or the alcohol industry
- Experience managing agency partners
Our ways of working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you’re more than welcome to come and work from the office on those days too.
Our benefits
- Annual bonus
- Double‑matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year’s Day – if any of these fall on a weekend, you’ll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion
…and much more!
Assistant Brand Manager employer: Heineken UK
At HEINEKEN UK, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within our brewing team in Manchester. With competitive benefits such as a double-matched pension scheme, generous holiday allowance, and comprehensive development opportunities, we are committed to supporting our employees' growth while ensuring a safe and enjoyable working environment. Join us in crafting some of the nation's favourite beers and ciders, where your contributions truly make a difference.
