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- Tasks: Lead digital media campaigns for Heineken UK, focusing on Programmatic and Social channels.
- Company: Join the world's most international brewer with a passion for innovation.
- Benefits: Enjoy 32 days' holiday, double-matched pension, and free drinks!
- Why this job: Make an impact with data-driven strategies and creative campaigns in a dynamic environment.
- Qualifications: 2-3 years in social and programmatic media buying; strong analytical and communication skills.
- Other info: Hybrid working model with unique development opportunities and a supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
As a Digital Media Specialist, you'll be responsible for leading the day-to-day digital planning and activation of media campaigns across some of Heineken UK's key brands. The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms. You'll own campaigns end to end, from insight-led planning and activation through to optimisation, reporting and learning, ensuring activity is aligned to clear business objectives and delivers measurable impact. Working closely with internal stakeholders and external partners, you'll bring media ideas to life through smart buying, strong execution and continuous optimisation. Sitting within the Media Buying function and reporting to the Media Buying Lead, you'll play a key role in delivering large-scale national campaigns, scaling data-driven marketing, and driving innovation across digital media. You'll also contribute to improving how we buy, measure and activate digital media, helping to raise capability and effectiveness across the business.
Responsibilities
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
- Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
- Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
- Monitor performance, share learnings and drive continuous testing and improvement.
- Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
- Support large-scale national activations and ROAS-focused performance activity.
- Manage operational and financial processes linked to digital activations.
You’ll be an experienced digital media practitioner with a strong background in social and programmatic activation, comfortable owning campaigns from planning through to optimisation and reporting. You're data-driven, commercially minded and confident working across teams to deliver clear business outcomes.
Experience you may bring
- Minimum 2-3 years' experience in social and programmatic media buying and activation.
- Digital media planning experience across multiple objectives and audiences.
- Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
- Strong understanding of Programmatic within the wider digital media ecosystem.
- Ability to analyse performance data and turn insight into clear recommendations.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Solid project management skills, with the ability to work independently and collaboratively.
- Experience within FMCG and/or the alcohol category.
- Understanding of the UK on-trade or hospitality environment.
- Experience with Salesforce products (SFMC / CDP).
- MediaTool and/or Amazon DSP experience.
Our office sites operate a hybrid model. You'll spend Tuesdays, Thursdays and one other day in the office and two days from home, although you're more than welcome to come and work from the office on those days too.
Benefits
- Annual bonus
- Double-matched pension (up to 10%)
- 32 days' holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day - if any of these fall on a weekend, you'll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance - comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion
Digital Media Specialist employer: Heineken N.V.
Contact Detail:
Heineken N.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in programmatic and social media. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Media Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Media Specialist role. Highlight your experience in social and programmatic media buying, and don’t forget to mention any specific platforms you’ve worked with, like DV360 or Facebook.
Showcase Your Data Skills: Since this role is all about data-driven strategies, be sure to include examples of how you've used data to optimise campaigns. Share any insights you've gained from performance data that led to successful outcomes.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to see more about what we do!
How to prepare for a job interview at Heineken N.V.
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends in digital media, especially in programmatic and social channels. Be ready to discuss your hands-on experience with platforms like DV360, Facebook, and Instagram, and how you've used data-driven strategies to optimise campaigns.
✨Showcase Your Campaign Success Stories
Prepare specific examples of campaigns you've owned from start to finish. Highlight how you planned, activated, and optimised these campaigns, and be ready to share measurable outcomes that align with business objectives. This will demonstrate your ability to deliver results.
✨Communicate Clearly and Confidently
Strong communication skills are key, especially when presenting to senior stakeholders. Practice articulating your ideas clearly and confidently, and think about how you can convey complex data insights in a straightforward manner that resonates with your audience.
✨Be Ready to Collaborate
This role involves working closely with internal teams and external partners. Prepare to discuss how you've successfully collaborated in the past, and think about how you can contribute to innovative, high-impact campaigns. Show that you're a team player who thrives in a collaborative environment.