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- Tasks: Lead brand strategy and drive commercial success for iconic beer and cider brands.
- Company: Join the UK's leading pub, cider, and beer company with a strong portfolio.
- Benefits: Enjoy 35 days holiday, private healthcare, and a monthly case of ciders and beers!
- Why this job: Make impactful decisions and see your work enjoyed by millions every day.
- Qualifications: 6+ years in brand marketing with a focus on consumer-centric communications.
- Other info: Hybrid working model with a supportive, ambitious team culture.
The predicted salary is between 69000 - 75000 £ per year.
We are looking for an outstanding Senior Brand Manager to join our Marketing team, working on one of our iconic beer or cider brands, shaping how millions of consumers experience it every day. This is a high-profile, high-impact role at the heart of our growth agenda, offering the opportunity to lead some of our most important commercial and brand battles. Reporting into a Marketing Manager, you will be a passionate, creative and consumer-centric marketer who thrives on building brands, influencing stakeholders and turning insight into action.
Responsibilities:
- Developing and leading the local brand strategy
- Owning the annual brand plan and delivering initiatives that drive commercial and brand targets
- Partnering with global teams to refine brand positioning and visual identity, supported by research, advertising and insight
- Bringing brand positioning to life through meticulous and consistent execution across all touchpoints
- Leading brand communications and owning the end-to-end communications strategy
- Managing multi-million-pound media investment in collaboration with our media agency and in-house, data-driven media team
- Creating inspiring and engaging content for sales briefings and customer presentations, ensuring the brand agenda lands across the business
- Building strong agency partnerships to deliver high-quality work, on time and in line with agreed frameworks
- Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear actions
This is a high-profile role with real ownership. You will be trusted to make the tough calls, balancing long-term brand equity with short-term growth, and encouraged to stay curious, consumer-obsessed and agile as you go. You will work in a team that is ambitious, collaborative and supportive, where development is taken seriously, ideas are welcomed, and enjoyment is part of the culture. Expect pace, challenge, plenty of opportunity to stretch yourself, alongside the satisfaction of seeing your work enjoyed by millions!
Ways of Working:
Our office sites operate a hybrid model. You will spend Tuesdays, Thursdays and one other day in the office and two days from home, although you are more than welcome to come and work from the office on those days too.
Benefits:
- Discretionary Annual bonus
- Benefits Allowance (15% of base salary)
- Company-funded Private Medical Healthcare
- Double-matched pension contributions (up to 10%)
- 35 days holiday (with the opportunity to buy/sell)
- A monthly case of our delicious ciders and beers!
- Exciting opportunities to develop your career
You will also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we are continuing to give people a voice.
How to Apply:
If you like what you have read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay! If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we are more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
Qualifications:
- At least 6 years’ experience in brand marketing
- A strong track record in developing consumer-centric communications and working across media planning and buying
- The confidence and credibility to influence a broad range of stakeholders, including at a senior level
- Sound judgement and decision-making skills, with the ability to know when to shift from analysis to action
- A collaborative mindset, with the ability to work effectively across global, commercial and agency partners
We are proud to be the UK’s leading pub, cider and beer company, with a standout portfolio of much-loved beer and cider brands and an ambition to keep raising the bar. We are the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more. It is a fantastic time to join us. We are leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities. When you join us, we will back you to reach your full potential. You will enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK. There is no better place to untap your future. Join us and brew a better career.
Salary: £69,000 – £75,000 depending on experience, plus 15% flexible benefits allowance, annual bonus, and benefits listed above.
Senior Brand Manager in City of Westminster employer: Heineken N.V.
Contact Detail:
Heineken N.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their values and recent campaigns, so you can show how your experience aligns with their goals. This will help you stand out as a passionate candidate.
✨Tip Number 3
Practice your pitch! Be ready to talk about your achievements and how they relate to the role of Senior Brand Manager. Use specific examples that highlight your consumer-centric approach and ability to influence stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and brewing a better career with us.
We think you need these skills to ace Senior Brand Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand management shine through! We want to see how your passion for building brands and understanding consumers can make a difference in our team.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing. We’re looking for someone with a strong track record, so don’t be shy about showcasing your achievements and how they align with the role!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences are easy to spot. Remember, we’re busy too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Heineken N.V.
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, current market position, and consumer perception. This knowledge will help you demonstrate your passion and show how you can contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand strategies in the past. Highlight your ability to balance long-term brand equity with short-term commercial goals, as this is crucial for the role.
✨Be Ready to Influence
Think about times when you've successfully influenced stakeholders or led cross-functional teams. Be prepared to share these stories, as the company values collaboration and the ability to drive decisions across various levels.
✨Bring Data to the Table
Since tracking and reporting brand performance is key, come equipped with examples of how you've used data to inform your decisions. Discuss how you've turned insights into actionable strategies that drove results in previous roles.
