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For Companies At a Glance
- Tasks: Lead exciting beer brand campaigns and drive growth with innovative strategies.
- Company: Join a historic brewing company with a legacy of 150 years.
- Benefits: Hybrid working, development opportunities, and a chance to make an impact.
- Why this job: Shape the future of our brands and engage consumers creatively.
- Qualifications: 4+ years in brand management with strong analytical and project management skills.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Are you ready to take the helm of one of our beer brands, and make your mark in the dynamic world of beers? We’ve got an opportunity for a passionate and creative Brand Manager to drive growth, innovation, and engagement. This is your chance to blend strategic thinking with bold ideas, shaping campaigns that resonate with consumers and elevate brand presence in a competitive market.
Our Brand Managers are the driving force behind our success, combining sharp consumer insight, commercial acumen, and exceptional relationship-building skills to create impactful marketing campaigns where it matters most—at the point of sale. They play a key role in shaping brand and customer business strategies, collaborating seamlessly with cross-functional teams and agency partners to deliver results that not only meet but exceed expectations.
Responsibilities
- Strategic Thinking / Analysis and Insight: Utilising reports by interpreting consumer and customer data to make recommendations for actions to enhance performance.
- Brand Execution: Drive brand and customer strategy by analysing market trends, identifying growth opportunities, and executing initiatives across product innovation, distribution, and pricing. Play a key role in shaping integrated communications strategies, leveraging consumer insights and collaborating with the wider brand team to deliver impactful and consistent campaigns across ATL and BTL channels. Drive commercial success by aligning with channel partners, designing strategic business plans, and recommending budgets to maximize ROI and achieve annual growth targets.
- Cross Functional Working: Work closely with local partners and key stakeholders to align, monitor and evaluate marketing activities, whilst regularly liaising with our global teams to align, influence and co-create marketing activities.
- Agency Management: Develop and maintain strong relationships with external agencies to ensure delivery of agreed campaigns, ensuring budget and time specifications.
Qualifications
- Minimum of 4 years experience working on large-scale brands where a high level of pace and agility is required.
- Experience with managing big budgets and ambitious targets, and delivering best-in-class consumer experiences.
- Experience in large, multi-stakeholder projects across HEINEKEN, customers and agencies; cross-functional project management is a must.
- Good understanding of principles and practices behind marketing methods and strategies.
- Ability to undertake value-adding marketing analysis.
- Detailed knowledge of corporate standards relating to own area of work.
Working Arrangements & Culture
We embrace learning and growth, with scope to develop in this role. We currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full-time roles, we work a minimum of 3 days in the office, with Tuesday and Thursday designated for all, and the third day defined by the colleague.
Company & Benefits
We’ve 150 years of brewing history and are proud of this legacy. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.
Application
If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay. If you need any adjustments made to support your application—for example, if you require information in different formats, or if you have any accessibility issues—please get in touch with recruitment@heineken.co.uk.
Brand Manager in City of Westminster employer: Heineken N.V.
Contact Detail:
Heineken N.V. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in making an impact as a Brand Manager.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience with managing big budgets and delivering consumer experiences. Highlight specific examples where you've driven growth and innovation—this is what will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of brand management.
We think you need these skills to ace Brand Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the beer industry shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about making an impact in this dynamic world.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on showcasing those big projects and achievements!
Be Strategic: Use your application to demonstrate your strategic thinking skills. Share examples of how you've used consumer insights and market analysis to drive brand success. We’re all about blending creativity with strategy, so show us how you can do both!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Balance your personality with professionalism in your writing. And don’t forget, applying through our website is the best way to get your application in front of us!
How to prepare for a job interview at Heineken N.V.
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be managing. Understand its history, current market position, and recent campaigns. This knowledge will not only impress but also help you articulate how you can drive growth and innovation.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you've used consumer insights to shape marketing strategies. Be ready to analyse market trends and suggest actionable recommendations that align with the company's goals. This will demonstrate your analytical skills and strategic mindset.
✨Highlight Cross-Functional Collaboration
Since the role involves working with various teams, come prepared with examples of successful cross-functional projects you've managed. Emphasise your ability to build relationships and influence stakeholders, as this is crucial for executing integrated campaigns.
✨Be Ready to Discuss Budget Management
Given the importance of managing big budgets, be prepared to talk about your experience in this area. Share how you've maximised ROI in past roles and any innovative approaches you've taken to ensure financial success in your marketing initiatives.
