Product Marketing Manager, UKI

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals – supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

The UK isn’t one market. It’s three: NHS primary care, NHS trusts, and private healthcare. Each has different buyers, different funding models, different EPR systems, and a different relationship with AI. The message that wins in one segment can actively undermine you in another. We’ve been growing in the UK without a dedicated product marketer. That’s left gaps – enablement that doesn’t reflect how UK buyers actually think, messaging that doesn’t navigate the NHS political environment well, and a roadmap narrative that doesn’t account for the realities of medical device approval timelines. The timing matters. Around 80% of UK healthcare organisations are expected to make AI decisions in the next 6 to 18 months. The window to shape how Heidi is understood, and to build the right relationships, is now. You’ll be the first product marketer hired specifically for the UK, reporting to the Head of Marketing in the UK and working day‑to‑day with the UK GM, sales, marketing, and product teams. This is a high‑ownership IC role. There are three markets to win.

What you’ll do

• Own UK positioning across all three segments.
• Define who we win with in primary care, NHS trusts, and private healthcare – by buyer type and by stage of the sales cycle.
• Build distinct narratives for each segment, not variations on one.
• Understand the job UK buyers are actually hiring Heidi to do, and build messaging from that, not from the product feature list.
• Pressure‑test positioning with the field and iterate quickly – clarity over perfection.
• Build regulatory‑aware messaging. Heidi is a regulated medical device (SAMD) in the UK. Understand those constraints well enough to build messaging that’s compelling without creating compliance exposure.
• Own the line between a claim that lands and a claim that creates legal risk.
• Account for medical device approval timelines in how we tell the roadmap story, so the field is never overselling what’s not yet cleared.
• Deliver enablement that holds up to clinical scrutiny. The UK buyer is often a practising clinician. They’ll interrogate claims at the workflow level. Build the assets that win deals: segment‑specific pitch decks, talk tracks, objection handling guides, one‑pagers, and proof points that survive that scrutiny.
• Ensure sales can tell the story confidently without you in the room.
• Ship fast, gather feedback from the field, and improve.
• Be the voice of the UK market internally. Bring clear, actionable insight on UK buyers, segments, and the NHS environment back to leadership and the global team.
• Partner closely with the UK product team on Heidi Comms – our communications product – as it expands in the UK, a significant near‑term opportunity.
• Feed market learnings back into Product, Sales, and Marketing to sharpen how we win across all three segments.

What we’re looking for

• 5+ years owning GTM strategy – positioning, messaging, sales enablement, and go‑to‑market execution – at a tech company with a direct or field sales motion.
• Experience in a regulated or politically complex environment. The UK’s SAMD environment is specific and consequential.
• Healthcare experience is a strong preference here. The market rewards people who already understand how clinicians think and how the NHS buys.
• Comfort with an unusual buyer dynamic. In primary care, the GP is both the buyer and the user.
• A track record of partnering closely with sales: you’ve been in the room, you’ve shaped the deck, you’ve trained the reps, and you know what 'good enablement' looks like from the field’s perspective.
• An exceptional writer – clear, direct, and able to shift register from a clinician one‑pager to a trust procurement business case without losing the thread.
• Able to operate with autonomy on a lean, high‑trust team. You bring the market perspective in rather than waiting to be briefed.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever – Every release moves care forward: measured, safe, and built to last.
• Practice Ownership – Decisions follow logic and proof, not hierarchy.
• Small Cuts Heal Faster – Stability earns trust, speed delivers impact.
• Make others better – Feedback is direct, kindness is constant, and excellence lifts everyone.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you should join Heidi

• Real product momentum. We’re not trying to generate interest, we’re channeling it.
• Equity from day one. When Heidi wins, you win.
• Unmatched impact. Play a pivotal role at a critical growth moment – working on a product that delivers tangible, real‑world value to clinicians and patients every day.
• Work alongside world‑class talent. Join a team of operators and builders who’ve scaled unicorns.
• Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
• Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
• Fertility support. £7,000 one‑off payment, eligibility applies.
• Learning & development. £700 per year for courses, books, memberships, conferences and more.
• Home office budget. of £500 one‑off to set up a workspace you actually want to work in.
• Recharge days. after major milestones and busy periods so you can reset and come back strong.
• Work from anywhere. for up to 4 weeks per year, wherever the world takes you.
• Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We’re proud to be an equal opportunity employer and are proud to welcome all applicants as we’re committed to promoting a culture of opportunity for all.